EaseMyTrip has opened its first offline retail stores in Delhi and Agra (Uttar Pradesh). This move is aligned with the brand’s expansion strategy of its franchising network across the country. Through its stores, EaseMyTrip’s goal is to provide tailor-made experiences to customers, ensure business scalability and tap the offline customer base.
The store in the capital city is located in one of the prominent localities of Rohini Sector 3 in Aggarwal City Plaza. The Agra store is in the prime area of CR Mall in Civil Lines. The stores will provide a plethora of services, ranging from flight and hotel bookings, and bus, train, cab and group price ticket purchasing to premium holiday, cruise, and charter packages. In fact, the first 100 customers, both walking in and booking online, will have a chance of receiving a flat Rs 600 discount on a minimum booking of Rs 4000.
The stores have modern architecture and contemporary interiors in sync with the brand voice and colours, ensuring strong brand recall and improved customer servicing.
EaseMyTrip officially launched its flagship brand, EaseMyTrip Franchise, early this year. Since then, the brand has opened five offline stores under its franchising model across Indian cities, with the recent one being in Ludhiana early this month.
Easy Trip Planners (EaseMyTrip) is the second-largest online travel agency in India in terms of gross revenue.
