The German National Tourist Office’s (GNTO) Germany India Pool is organising a roadshow in major cities across India to promote Germany as a travel destination. The country ranks as the second most visited European destination by Indians after the UK. In New Delhi the GNTO workshop received an excellent response from the travel trade. Germany continues to enjoy a strong image as an ideal leisure and MICE (meetings, incentives, conferences and exhibitions) destination amongst Indian travellers and has retained its position as the top visited European destination by Indians, second only to the UK. For the period January-May, 2013, Germany has witnessed 2,31,927 visitor overnights.
Romit Theophilus, Director Sales & Marketing of GNTO in India, said “India Pool since its establishment in 2008 has grown stronger each year with new members joining in. Over the years, this initiative has resulted in a greater awareness of destination Germany’s attractions besides providing regular updates to the travel trade & media.
“This has been made possible due to the pooling in of resources & enthusiastic campaigning by the partners. Two new members joined us in 2013 namely Lufthansa and Baden – Baden taking our total number of partners to 18.”
The road shows scheduled this year in Mumbai, Bangalore, Chennai and Delhi, aims at facilitating interactions between India Pool members and the travel trade on latest updates, highlights and attractions for Indian travellers. Partners that were part of the roadshow in August 2013 included Saxony Tourism, The association of Magic Cities, Baden-Baden, Alpha Travel Consultants and Cologne Tourism, Lufthansa and Deutsche Bahn.
