Online travel company, Goibibo, announced its partnership with PhonePe, a digital payments start-up, to provide a unified login and payments experience to over 100 million PhonePe users while making their hotel bookings. As a part of this partnership, Goibibo will be live with their ‘Hotels’ store (microapp) on the PhonePe app. Leveraging mutual synergies, the alliance brings together a streamlined travel booking experience through Goibibo, and assured reliability and integrity of payments through PhonePe.
In an industry first, PhonePe users will also be able to use their goCash balance (Goibibo’s promotional currency) in the PhonePe app, to book domestic and international hotels. “This partnership will extend Goibibo’s extensive selection of 50,000 domestic hotels and homestays, including Goibibo certified goStays and half a million international hotels to PhonePe’s growing customer base. PhonePe has taken a unique approach to solve digital payments, and their open ecosystem allows us to build the Goibibo experience into their app and engage with a wider user base on their platform,” said Sanjay Bhasin, COO, Goibibo.
“With this partnership, Indian travellers can easily and conveniently make hotel bookings within their PhonePe app. The microapp storefront was built by GoIbibo in just 3 weeks, which is testimony to how simple it is to build out a merchant experience on PhonePe,” added Rahul Chari, Co-founder and CTO, PhonePe.
