Synopsis
Switzerland Tourism unveiled its Swisstainable Strategy back in 2021 to make the country the world’s most sustainable travel destination. Here are some of the country’s innovative initiatives that attract young travellers from across the world.Switzerland, with its commitment to sustainability and responsible travel, is an inspiring model for travellers worldwide.
India’s median age is currently around 28 years, making it a land where the youth form a majority of the demographic. By embracing their responsibilities towards planet earth, the country’s young travellers are creating a shift in the way they experience the world. Sustainability, eco-friendly experiences and conscious-travelling are all part of the evolved itineraries of these young globetrotters. If there is one country that can impart invaluable lessons on how to travel responsibly to preserve the earth and have fun while at it, it is Switzerland!
Switzerland Tourism unveiled its Swisstainable Strategy back in 2021 to make the country the world’s most sustainable travel destination. Here are some of the country’s innovative initiatives that attract young travellers from across the world.
Switzerland, one of the most preferred destinations for luxury as well as business travel, is also championing another facet of travel: sustainability. If you’re seeking a destination that can impart invaluable lessons on responsible and enjoyable travel while preserving the Earth, look no further than Switzerland.
Switzerland Tourism unveiled its Swisstainable Strategy in 2021 with the goal of becoming the world’s most sustainable travel destination. The policy includes some innovative initiatives that attract young travellers from around the globe.
Young Indian travellers are at the forefront of a transformative shift in the way they explore the world, focusing on sustainability, eco-friendly experiences, and conscientious travel, and Switzerland is fast becoming one of the most preferred destinations with young travellers.
Swiss Travel System (STS)
Imagine reducing carbon emissions and contributing to a healthier planet while embarking on your journey. Switzerland’s efficient, punctual public transportation system, known as the Swiss Travel System (STS), is a system that seamlessly integrates air, train, and bus travel, primarily powered by clean hydropower. By doing so, it significantly reduces the carbon footprint, minimizing any adverse effects on the Alpine region.
With a single Swiss Travel Pass, you gain access to an extensive network of rail, bus, and boat routes covering 26,000 kilometres across Switzerland. A train journey in Switzerland generates a remarkable 20 times less CO2 than a car journey on a comparable route. Switzerland’s largest transport company, Swiss Federal Railways (SBB), offers eco-friendly transportation solutions and actively encourages shifting major traffic to railways, reducing five million tonnes of CO2 emissions annually, equivalent to 10 per cent of the country’s overall emissions.
Abundant Fresh Water
Switzerland is often referred to as the “water castle of Europe,” holding around 6 per cent of the continent’s freshwater reserves. You’ll find potable drinking water readily available from taps and fountains maintained by municipalities in all towns and cities. Switzerland boasts above-average water reserves with numerous lakes, glaciers, and natural groundwater sources to rely on. A mere 2 per cent of annual rainfall contributes to the drinking water reserves.
Food: Going Organic
Switzerland leads the way in organic consumption per capita, with Swiss retailers consistently ranking atop international sustainability lists. Swiss cuisine embraces earthy, seasonal organic vegetables and employs technology to reduce food waste. The restaurant industry in Switzerland is dedicated to a more considerate and respectful approach to nature, with over 5,000 restaurants joining the ‘Too Good To Go’ movement to combat food waste. Every year, the country celebrates World Vegetarian Day with enthusiasm, encouraging restaurants to craft authentic and innovative vegetarian dishes using fresh, seasonal, locally sourced greens.
“Switzerland has been blessed by Mother Nature with its treasure of natural beauty and resources. The people of the country understand that a healthy, green way of living can only be achieved by protecting nature. As more young Indians travel to Switzerland, we are seeing them increasingly respect the regard the locals have for their environment. As a result, we see a shift in their attitude too as they gravitate more towards natural, experiential, and sustainable travelling experiences. In fact, it is so encouraging to learn that Indian travellers are the highest users of the Swiss Travel System! We look forward to the youth rewriting the new chapter in sustainable travel after their Swiss experiences. As part of our ongoing Swisstainable campaign, we also encourage Indian travellers to stay longer, to explore and immerse themselves in local culture and experiences, and sample seasonal produce sourced locally.” said Ritu Sharma, Deputy Director and Marketing Head – India at Switzerland Tourism.
