IHG strengthens its portfolio in Rajasthan with a Crowne Plaza Resort signing in Pushkar

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IHG Hotels and Resorts has signed a management agreement with SRDF Ventures Private Limited to develop a new Crowne Plaza Resort in the city of Pushkar – a key tourism destination in Rajasthan. Crowne Plaza Resort Pushkar will be a new-built property featuring 125 rooms and is expected to be operational by early 2026.

With currently two operating hotels and two under development in Rajasthan, Crowne Plaza Resort Pushkar will be the fifth hotel from IHG to open in the state, along the NH8 highway. With this signing, the company aims to further strengthen its premium offering for travelers visiting popular tourist destinations across Rajasthan.

Located on the outskirts of Pushkar, Crowne Plaza Resort Pushkar will be well-connected to one of the most significant highways in India passing through Delhi, Mumbai, and Jaipur. Set in a serene and peaceful locale, the hotel will be an ideal choice for leisure travel and destination weddings that are becoming increasingly popular in India. Situated within a few hours of driving distance from Jaipur and Delhi NCR, the hotel will also cater to domestic travelers and pilgrims looking for a short stay option to attend the fairs and festivals that Pushkar is known for.

Commenting on the announcement, Sudeep Jain, Managing Director, South West Asia, IHG Hotels and Resorts said, “We are thrilled to announce the signing of a new Crowne Plaza Resort in Pushkar which has become a hotspot for leisure and spiritual tourists visiting Rajasthan. The city’s growing popularity as a weekend and wedding destination also presents a great opportunity for us and bringing our premium brand, Crowne Plaza to the city will help us cater to this increasing demand. We are confident that on opening, Crowne Plaza Resort Pushkar will be a widely popular destination amongst travelers visiting Pushkar from within India and international markets as well.

Renu Nathawat, Director, SRDF Venture said we are pleased to partner with a trusted hospitality company like IHG. Crowne Plaza is an established premium brand, globally and in India as well, and with its best-in-class offerings, excellent location, and proximity to the key source markets like Jaipur and Delhi NCR, we are confident that the hotel will become a preferred choice for travelers. Together with IHG, we are looking forward to elevating the hospitality experience in the city of Pushkar, as well as becoming a destination for travelers visiting Rajasthan.

IHG currently has 44 hotels operating across five brands in SWAincluding six senses, Intercontinental hotels and resorts, Crowne Plaza, Holiday Inn, Holiday Inn Resort, and Holiday Inn Express, and has a strong pipeline of 37 hotels due to open in the next 2-3 years.

ihg.com

Devendra Grover
Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He ventured into business, forming his own Media House, Profiles Media Network Private Limited, a twenty-year-old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of Travel and Tourism, Fashion and Lifestyle, Aviation, and Hospitality Industry. Connect with Devender Grover @ [email protected]