ITB China 2019: Europe sees strong growth in Chinese visitors


Renewed partnership with European Travel Commission – Europe largest exhibitor at China’s marketplace for the travel industry –initiative of EU-China Tourism Year making progress

TSNN Shanghai/ Berlin, December 2018 – Chinese tourism to Europe is increasing: At ITB China, set to take place from 15 – 17 May 2019 in Shanghai, the rising demand for exhibition space by European destinations reflects the trend of Europe remaining the number one long-haul destination for Chinese tourists. Being the largest regional pavilion exhibitor, the European Travel Commission (ETC) will have a stronger exhibition presence at the three-day B2B travel show with the majority of ETC members with a presence in China having already signed up for ITB China 2019.

The ETC is presenting transnational cultural and natural experiences in the European pavilion along with other European countries having additional individual presences on the show floor such as Finland, Germany or Portugal. The growth potential of countries and regions from South- and Eastern Europe is also well reflected: Among many others, the Catalan Tourist Board, Malta Tourism Authority, Hungarian Tourism Agency Ltd and Tourism Association of Canton Sarajevo will present their services and products to China’s top travel buyers and trade visitors at ITB China next year.