ITB China 2023: Reviving global travel, bridging Chinese market


ITB China 2023 aims to reconnect global travel suppliers with China’s surging outbound tourism under the theme “Crossing Barriers, Connecting Markets.

The stage is set for ITB China to be once again an exceptional gathering of global industry leaders, top travel destinations and industry expertise. The return of China’s outbound tourism aligns with the revival of ITB China as an in-person event from today until 14 September in the Shanghai World Expo Exhibition and Convention Center. Under the anchor theme “Crossing Barriers, Connecting Markets”, China’s premier B2B travel trade show is set to play a crucial role in reconnecting global travel suppliers with the resurgent Chinese market, forging a collective path forward for the industry.

“To meet the needs of the industry over the past few challenging years, we have remained very active in China, developing various event formats and maintaining our commitment to fostering links between the overseas and Chinese travel markets. Now, we are here to get the industry back on track, supporting our global partners to forward their business relationships, and to facilitate invaluable cooperation within the Chinese travel industry,” said David Axiotis, General Manager of Messe Berlin (Shanghai).

Exhibition showcases global offering

Visitors to ITB China 2023 can look forward to an exciting array of products and services from almost 60 different countries. A wide variety of markets across Europe and the Americas are represented at ITB China, with exhibitors from Belgium, Brazil, Canada, Chile, Croatia, Cyprus, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hungary, Italy, Malta, Montenegro, Netherlands, Nicaragua, Norway, Poland, Serbia, Spain, Suriname, Switzerland, United Kingdom, and the United States of America. The show also features an impressive line-up of exhibitors from Asia and the Middle East including Azerbaijan, Bangladesh, Bhutan, China, India, Indonesia, Iran, Israel, Japan, Malaysia, Maldives, Myanmar, Nepal, Philippines, Saudi Arabia, Singapore, South Korea, Sri Lanka, Thailand, Turkey, Turkmenistan, United Arab Emirates, Uzbekistan, Vietnam. Exhibiting countries from Oceania and Africa include Australia, Botswana, Kenya, Namibia, New Zealand, Tanzania and Uganda.

The diversity of products and services on display is another hallmark of ITB China. Visitors can take in an incredible spectrum of innovative products and ideas spanning the entire travel industry scope, including global destinations, accommodation, transportation, OTA (Online Travel Agencies), travel technology, attractions, activities, tour operators and experts specializing in customized and themed travel.

ITB China continues to strengthen its alliances with key partners. This year Saudi Arabia will make its debut on the showfloor as the Official Partner Destination. Reinforcing its strategic partnership with ITB China for the third time is Wyndham Hotels & Resorts as the Official Partner Hotel. Group has reaffirmed its strong commitment to ITB China 2023 as the Official Travel Service Partner. And Maldives, the Official Island Travel Partner, is about to transform its prime-themed travel destination into one of the show’s standout highlights.

The conference is poised to address industry challenges with 70+ speakers covering myriad topics. Special attention will be given to innovations in Destination Marketing, Hotel Tech, and more. A Startup Award ceremony and high-level networking opportunities elevate the event’s offerings.