ITE & MICE Hong Kong covers Asia’s major source markets

ite exhibition

ite exhibitionIn 2011, outbound of Hong Kong (population 7 million) and Mainland China (population 1.3 billion) to UK was each around 149,000; and Hong Kong spent over US$17 billion on international tourism. In 2012, Hong Kong, Japan and China had each over 1 million visitors to Taiwan.

Respectively, 20% and 73% of our 12,000 buyers and trade visitors in the two trade days came from China and Hong Kong, with over 5700 from travel agents and from 3300 corporations and MICE industry, so ITE & MICE is the effective platform covering under the same roof these two significant source markets. The next ITE & MICE will be held from June 13 to 16, 2013 at Hong Kong Convention & Exhibition Centre occupying 5 exhibition halls.

Besides meeting visitors in stands, exhibitors can use password-enabled online system making pre-appointments with buyers, attending onsite Business Matching, also holding trade seminar during the expo.

ITE & MICE 2012 drew from 54 countries and regions worldwide 665 international exhibitors include 30 official pavilions / participation  Despite over 85% of overall exhibitors from abroad, the Expo also highlight Wellness & Medical Tourism, Cruise, Honeymooning & Overseas Wedding, Study Tours, and Travel Photography such trendy themes so as to help exhibitors better tap into these fast growing markets.

No doubt Hong Kong’s outbound has signature numbers are travelling FIT. The two public days draw some 70,000 quality visitors. Survey reveal that over 70 % of them prefer travelling in FIT, 20% did / interested in booking tours and purchasing travel products. So the platform offer exhibitors B2C direct selling opportunities too.

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The first two days of ITE & MICE open only to trade, and those related are invited to apply or pre-register online at for free admission. Management in outbound travel agents and those responsible for outbound MICE are welcomed to apply our hosted buyer program, which offers to successful applicant substantial discount on hotel rates and other benefits.