Bangkok has added a thrilling new chapter to its tourism story with the grand opening of Jurassic World: The Experience at Asiatique The Riverfront Destination on 8 August 2025. Spanning over 6,000 square metres, the immersive attraction transports visitors to the world of Isla Nublar, complete with towering life-sized dinosaurs, cinematic landscapes, and interactive adventures that blur the line between fantasy and reality.
The launch was marked by a high-profile ceremony attended by senior government officials, international ambassadors, and global tourism leaders, underscoring the attraction’s significance for Thailand’s long-term tourism strategy. Among the distinguished guests were Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT); Mr. Chadchart Sittipunt, Governor of Bangkok; H.E. Robert F. Godec, U.S. Ambassador to Thailand; and H.E. Dr. Angela MacDonald, Australian Ambassador to Thailand.
The project is the result of a collaboration between Asset World Corporation (AWC), NEON, and Universal Destinations & Experiences, with institutional support from the TAT, Bangkok Metropolitan Administration (BMA), and the Ministry of Natural Resources and Environment (MNRE).
Blending Entertainment with Sustainability
In her keynote, Mrs. Wallapa Traisorat, CEO and President of AWC, emphasised that the attraction represents more than a new leisure landmark. “Jurassic World: The Experience is designed as a lifestyle destination that not only excites visitors but also inspires sustainable tourism and long-term economic value,” she said.
A standout feature is the “Better World, Better Future” initiative at the Hatch Dome, which engages younger visitors through interactive experiences on science, biodiversity, and conservation. By integrating environmental education with entertainment, the project aligns with Thailand’s ambition to champion responsible and high-value tourism development.
A New Icon on the Riverfront
Inside the attraction, visitors encounter a cinematic re-creation of Isla Nublar, with animatronic dinosaurs, themed environments, and iconic moments from the Jurassic World films. The experience extends beyond adventure: guests can dine at the Fossil & Flame Restaurant, shop for themed souvenirs in a survival bunker-inspired store, and relax at the newly developed River Lawn, which adds a scenic leisure space along Bangkok’s Chao Phraya River.
Boosting Bangkok’s Global Appeal
For Asiatique, already established as Thailand’s largest riverfront retail-tainment hub, the launch reinforces its role as a magnet for both domestic and international visitors. With tickets available online and on-site, Jurassic World: The Experience is expected to become a flagship attraction that enhances Bangkok’s global reputation as a premier leisure and tourism destination.
As the dinosaurs make their home on the riverfront, Bangkok steps confidently into a new era—one where world-class entertainment, sustainable tourism, and cultural vibrancy converge to shape the future of travel in Thailand.
