Korea Tourism Organization (KTO) has entered into a strategic 24-month partnership with Thomas Cook (India) Limited and its group company, SOTC Travel. This collaboration is set to drive awareness and visibility for Korea as a preferred travel destination for Indian tourists. The agreement was formalized through a Memorandum of Understanding (MoU) signed by Mr. Rajeev Kale, President & Country Head, Holidays, MICE, Visa – Thomas Cook (India) Limited; Mr. SD Nandakumar, President & Country Head – Holidays & Corporate Tours – SOTC Travel; and Mr. Myong Kil Yun, Regional Director – India & SAARC Countries, Korea Tourism Organization.
Under this exclusive partnership, KTO will work closely with Thomas Cook India and SOTC Travel to develop innovative and tailor-made travel experiences for Indian travellers. The focus will be on Special Projects designed to highlight Korea’s diverse offerings, including its cultural richness, luxury experiences, wellness tourism, and culinary delights. Through joint initiatives, the partnership will cater to multiple travel segments, including leisure, business, and MICE tourism, ensuring that Korea is positioned as a compelling international destination for Indian outbound travellers.
Mr. Myong Kil Yun, Regional Director – India & SAARC Countries, Korea Tourism Organization, stated, “This strategic collaboration with Thomas Cook India and SOTC Travel marks a significant milestone in our efforts to strengthen Korea’s presence in the Indian market. India is witnessing a growing demand for culturally immersive and experiential travel, and Korea offers a diverse range of attractions that cater to these evolving preferences. By leveraging the expertise and extensive reach of our partners, we aim to enhance Korea’s visibility and accessibility for Indian travelers. Through curated travel programs, innovative marketing initiatives, and joint promotional efforts, we look forward to welcoming more Indian visitors to Korea and offering them unforgettable travel experiences.”
Mr. Rajeev Kale, President & Country Head, Holidays, MICE, Visa – Thomas Cook (India) Limited, said, “With new destinations and exciting experiential travel driving demand, South Korea is perfectly positioned to inspire the growing appetite of new-age Indian travellers. Our MoU with the Korea Tourism Organization not only endorses South Korea as a dynamic and vibrant destination but also opens new avenues for enriching travel experiences. We aim to foster long-term growth across our viable leisure, business, and MICE segments. Our MoU will focus on product development, destination education, and marcom to create top-of-mind visibility and drive transactions. By leveraging our expertise in the Indian market, we aim to create greater visibility for South Korea, facilitating seamless travel experiences and fostering memorable, value-driven journeys for our customers.”
Mr. SD Nandakumar, President & Country Head – Holidays & Corporate Tours – SOTC Travel, added, “We are delighted to partner with Korea Tourism Organization. South Korea stands out as a destination that resonates with the evolving preferences of Indian travellers, not just from India’s metros but also regional India’s Tier 2 and 3 markets. With its blend of rich culture, cutting-edge innovation, and exciting experiences, it holds immense potential to captivate a diverse range of travellers. Our collaboration with the Korea Tourism Organization signifies our shared commitment to enhancing travel experiences for Indian visitors. This partnership is an opportunity to curate distinctive travel products and elevate destination awareness, leveraging joint initiatives that connect with the needs of the Indian market. Together, we aim to elevate the appeal of South Korea and create sustainable growth across leisure, business, and MICE sectors.”
This long-term partnership underscores KTO’s commitment to expanding Korea’s footprint in the Indian travel market. Through focused marketing campaigns, destination awareness programs, and customized travel solutions, the collaboration will work towards positioning Korea as a preferred travel destination for Indian tourists across different traveller segments.
