Malaysia Airlines Expands Digitalisation of the Traveller Touchpoints with Its New Baggage Self-service Reporting Feature

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The national carrier embraces end-to-end digitalisationw to facilitate seamless travel

Malaysia Airlines passengers can now instantly report any delayed or missing baggage at any time of day with the introduction of its Baggage Self-Service Reporting feature. The launch of this new feature is in line with Malaysia Airlines’ bold step in digitalising the end-to-end traveller touchpoints and facilitating a seamless travel experience.

This feature allows Malaysia Airlines passengers to easily make a report, track and monitor the recovery process via their devices (mobile, tablet, laptop, etc.) in a safe and contactless environment. Passengers can also seamlessly communicate with airline representatives to get the latest information on their reports. The Baggage Self-service Reporting feature is available for passengers across all Malaysia Airlines’ domestic and international networks.

Malaysia Airlines Group Chief Marketing and Customer Experience Officer, Lau Yin May said, “As travel demands continue to soar, travellers want simplified processes, and Malaysia Airlines is always ready to lend a helping hand and go the extra mile with our signature Malaysian Hospitality. We want to take the hassle off their travels by digitalising the traveller journey; from biometric facial recognition during check-in, shopping for goodies via Journify and having them delivered to the boarding gate for departing and arriving passengers at KLIA, and now reporting and tracking any baggage issues they face, online.

This is also timely as it gives peace of mind and reassurance to our passengers that their needs are taken care of, especially when travelling during this peak period as many airports globally are facing operational challenges in managing the influx of revenge travellers.

We are continuously looking for ways to enhance our service offerings, and the Baggage Self-service Reporting feature aligns with our efforts to offer comprehensive and integrated end-to-end solutions for our passengers. The latest addition to our contactless services reinforces our strong commitment to providing safe, hygienic, and seamless journeys for customers who travel with Malaysia Airlines.”

The launch of the Baggage Self-service Reporting feature also further complements the airline’s efforts to ensure efficiency across its operations as global travel demands continue to rise. The airline recently reaffirmed its commitment to continuous improvements in managing customer queries; reducing the average waiting time to below 20 minutes to address the queries received via its contact centre.

As part of the Group’s wider digitalisation roadmap, the airline also offers a suite of products to cater to all travellers’ needs, including students via its MHexplorer programme, which offers discounts on flight tickets all-year round, additional baggage allowance, shopping discounts, and many more.

The national carrier also recently launched its newest in-flight safety video, Satu Dua Tiga, Jom!, which reinforces its efforts to ensure passenger safety through a catchy, musical rendition of the in-flight safety demonstrations and encourages passengers to Fly Confidently.

www.malaysiaairlines.com

Devendra Grover
Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He ventured into business, forming his own Media House, Profiles Media Network Private Limited, a twenty-year-old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of Travel and Tourism, Fashion and Lifestyle, Aviation, and Hospitality Industry. Connect with Devender Grover @ [email protected]