Malaysia Airlines is ushering in the new year with the launch of its global “Time For” marketing campaign, inviting travelers from around the world to embark on unforgettable journeys in 2025. Designed to inspire exploration and cultural immersion, the campaign encourages passengers to discover the excitement of travel while experiencing Malaysia Airlines’ renowned hospitality.
The “Time For” campaign highlights the airline’s commitment to offering exceptional travel experiences, positioning Malaysia as a prime gateway to Asia and beyond. As part of this global initiative, Malaysia Airlines will promote its brand through creative activations, including tram wraps in Melbourne and taxi and bus branding in the United Kingdom. These efforts tie into the upcoming Visit Malaysia 2026 campaign, aiming to elevate Malaysia’s appeal to international travelers.
In conjunction with the campaign launch, Malaysia Airlines is offering an exclusive global sale, featuring discounts of up to 30% on flights to over 60 destinations worldwide. The sale is available from today until 22 January 2025, providing passengers with an opportunity to explore vibrant destinations like Kuala Lumpur, Singapore, Bali, and beyond at exceptional value. Economy Class fares start from INR 19,999, while Business Class fares are available from INR 49,999.
“Through our ‘Time For’ campaign, we are not just celebrating travel—we’re inviting the world to experience Malaysia and the best of Asia,” said Dersenish Aresandiran, Chief Commercial Officer at Malaysia Aviation Group. “We’re setting a new benchmark for unforgettable journeys with thoughtfully curated offerings like our Best of Asia experiences and Chef on Call menu, paired with enhanced in-flight services. This campaign truly embodies the warmth and diversity of Malaysia, and there’s no better time to travel with us.”
The airline’s in-flight experience is designed to further elevate the journey, offering personalized dining options with the “Chef on Call” menu, premium amenity kits, and new family-friendly services. Families can enjoy special perks such as priority check-in counters, family boarding privileges, and the recently launched MH Young Explorers Club. Young travelers can look forward to specially curated kids’ meals and in-flight activity packs to keep them entertained throughout the journey.
With this exciting new campaign, Malaysia Airlines is inviting travelers to embark on a memorable year of discovery, where every journey is an opportunity to explore new horizons and connect with diverse cultures.
