Milestone underscores surging demand for midscale hotels as the brand accelerates regional expansion
Marriott International has marked a significant growth milestone with the signing of its 100th City Express by Marriott agreement across the United States and Canada, reinforcing the brand’s rapid ascent in the increasingly competitive midscale hospitality segment.
The announcement comes just over a year after City Express by Marriott made its debut in the region. Six properties have already opened in 2025, with a further four scheduled to welcome guests by year-end—clear evidence of the strong momentum driving Marriott’s expanding midscale portfolio.
“City Express by Marriott continues to demonstrate incredible momentum in the U.S. and Canada, with this milestone achieved just over a year after the brand was introduced to the region,” said Noah Silverman, Global Development Officer, U.S. and Canada, Marriott International. “Reaching 100 signings reflects the strong appetite for midscale accommodations, and we are excited to offer owners a compelling entry into the Marriott Bonvoy ecosystem while providing guests with more accessible ways to travel with us.”
The growth of City Express by Marriott aligns with Marriott International’s broader strategy of scaling strong regional brands into global platforms. Originally established in the Caribbean and Latin America (CALA) region, the brand has gained traction as demand rises for reliable, value-driven accommodation backed by a globally recognised hospitality company. Marriott recently announced further expansion plans in the Asia Pacific excluding China (APEC) region, with two City Express by Marriott properties in development in Osaka, Japan.
Positioned to appeal to value-conscious business and leisure travellers, City Express by Marriott offers streamlined, efficient stays without compromising on comfort or consistency. The brand is designed to attract new guests into Marriott’s portfolio and its industry-leading loyalty programme, Marriott Bonvoy, while offering owners a conversion-friendly model that supports faster speed-to-market. Typical features include modern guestrooms, complimentary breakfast, high-speed internet access and practical amenities tailored to today’s traveller.
Marriott’s development strategy for City Express by Marriott focuses on well-connected, high-demand markets, a direction reflected in the brand’s latest signings across the U.S. Key projects include:
- City Express by Marriott Kissimmee: Located near Orlando in one of Florida’s most popular leisure destinations, the 197-room hotel is set to provide easy access to major entertainment and theme park attractions.
- City Express by Marriott Dulles: Situated near Dulles International Airport and within an hour of Washington, D.C., the planned 90-room property will undergo a full renovation before joining the brand.
- City Express by Marriott Amarillo: Serving the Texas Panhandle, this 73-room hotel is designed to cater to regional and road-trip travellers seeking comfort and convenience.
- City Express by Marriott Sandusky: Just minutes from Lake Erie, the 50-room hotel will offer proximity to family-friendly attractions, including amusement parks, water parks and wildlife areas.
- City Express by Marriott Carson City: Located in Nevada’s capital, the 86-room property will provide easy access to key business hubs and leisure destinations.
As global travel patterns continue to evolve, Marriott’s milestone achievement underscores the growing relevance of midscale hotels that strike a balance between affordability, reliability, and brand assurance. With City Express by Marriott gaining traction across multiple regions, the company is positioning the brand as a key growth engine within its global portfolio—meeting the needs of modern travellers while unlocking new opportunities for owners worldwide.
