In a strategic move to deepen its cultural engagement and expand its footprint among Indian travelers, Meliá Hotels International has officially launched the Atithi Program — a bespoke initiative designed to deliver authentic, culturally attuned hospitality for Indian groups journeying through Europe.
Unveiled with a focus on weddings, corporate retreats, and celebratory group travel, the Atithi Program blends Meliá’s decades of excellence in international hospitality with thoughtful, personalized service tailored specifically to Indian tastes and traditions.
A Portfolio of Properties with Cultural Finesse
The program is backed by a curated selection of Meliá properties across top European cities — each well-versed in hosting Indian events and experienced in group logistics. Participating hotels include:
- Austria: Meliá Vienna
- Germany: Meliá Berlin, Meliá Frankfurt
- France: Meliá Paris La Défense
- Italy: Meliá Milan
- Spain: Meliá Barcelona Sarrià, Meliá Barcelona Sky, INNSiDE Barcelona Apolo, Meliá Madrid Castilla, Meliá Madrid Serrano, Meliá Madrid Princesa, Meliá Sevilla, Meliá Lebreros, Gran Meliá Palacio de Isora in Tenerife, and Meliá Valencia
- United Kingdom: Meliá White House, London
Each location boasts central access, modern event infrastructure, and multilingual staff trained in delivering seamless experiences for Indian guests — from ceremonial needs to business conference standards.
Atithi Cuisine: A Culinary Homecoming
A standout feature of the program is Atithi Cuisine, a signature menu curated to bring familiar flavors from India to the European table. Guests can expect beloved dishes such as Butter Chicken, Rogan Josh, Paneer Kadai, Chole, and Rajma — all crafted with authenticity and finesse by culinary teams trained in Indian gastronomy.
This offering ensures that Indian travelers — whether attending a multi-day wedding or an executive strategy retreat — can feel at home in both palate and service.
“A Tribute to Indian Hospitality”
Speaking about the initiative, a spokesperson for Meliá Hotels International remarked:
“The Atithi Program is more than a service — it’s a tribute to India’s rich tradition of hospitality. It reflects our commitment to cultural understanding and our dedication to making every Indian guest feel genuinely welcomed.”
As Indian outbound tourism continues to grow, particularly among affluent groups seeking bespoke international experiences, the Atithi Program positions Meliá as a preferred hospitality partner for Indian travelers navigating Europe.
For Indian families planning destination weddings, corporates hosting global offsites, or groups celebrating milestone occasions, Meliá’s Atithi Program offers not just a stay — but a culturally immersive experience rooted in warmth, care, and elevated service.
