Norwegian Cruise Line has appointed David J. Herrera as the Brand’s new President

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Norwegian Cruise Line has appointed David J. Herrera as the Brand’s new President effective April 1, 2023, as Harry J. Sommer transitions to be the next President and Chief Executive Officer of Norwegian Cruise Line Holdings Ltd. (NCLH), the parent company for the Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises brands, effective 1 July 2023.   

Herrera, who currently serves as NCL’s Chief Consumer Sales and Marketing Officer has been with NCLH since 2015, and previously served as a Senior Advisor to the Chief Executive Officer and Chairman of Prestige Cruise Holdings from 2012 through 2015.

Throughout his tenure, Herrera has successfully held a variety of senior leadership roles within the organisation, including SVP Brand Finance, Strategy and Consumer Research; SVP Corporate Development for NCLH; and President of NCLH China. As part of the senior leadership team, he has played an integral role in positioning NCL as one of the world’s leading cruise lines.  

“David and I have worked closely together for almost a decade expanding NCL’s global presence and shaping its future,” said Harry Sommer, Incoming President and Chief Executive Officer of Norwegian Cruise Line Holdings Ltd.

“With over 25 years of robust corporate business experience and a strong financial, sales, marketing and business development background, David is a key contributor to NCL’s success, and I am certain he will continue to guide the NCL brand on an accelerated path forward.”

With Herrera’s appointment as NCL President, Adam Malone, who currently oversees consumer and integrated marketing, will assume the role of Chief Marketing Officer and Michael Tomoleoni, who currently manages the consumer sales division, will now serve as the Chief Consumer Sales Officer. Jason Krimmel will assume the newly created role of Chief International Sales and Marketing Officer, working closely with Herrera to further expand the Brand’s international footprint.