‘Meet Where You Want to Be’ to be new marketing tagline
NYC & Company, New York City’s official marketing, tourism and partnership organisation, unveiled the new iteration of its Make it NYC meetings and conventions marketing campaign at IMEX America 2015 which is a worldwide exhibition for incentive travel, meetings and events. As per a release, the campaign includes refreshed branding and advertising incorporating a new tagline, ‘Meet Where You Want to Be’.
“As one of the world’s most iconic destinations, New York City is at the top of every delegate’s wish list, and we encourage meeting professionals from around the world to plan a once in a lifetime experience that their attendees will never forget,” said Fred Dixon, President & CEO, NYC & Company. “With the newly redesigned Make it NYC campaign, we are hopeful that even more people will choose to meet where they want to be—New York City—this year and beyond,” he added.
Originally launched in 2013, Make it NYC was designed to position New York City as a leading meetings destination, calling to action the many benefits of hosting a meeting or event in the City’s five boroughs. The newest iteration of the campaign showcases the destination through iconic imagery, including the Manhattan skyline and Statue of Liberty, and highlights the reasons that meetings in New York City are anticipated by delegates and planners alike. At IMEX America 2015, this new branding will be present in NYC & Company’s booth (1815), presentations and collateral items, in addition to being on the official meeting planner page of the organisation’s website.
“New York City is one of the most attractive meetings destinations in the world, with 6 million delegates visiting the five boroughs each year,” said Jerry Cito, Sr VP of Convention Development, NYC & Company. “From a diverse array of hotel offerings to one-of-a-kind venues to unique group experiences, there is no shortage of only-in-NYC meetings experiences to be had when meeting planners Make it NYC,” he said.
In 2014, New York City welcomed 6 million meeting and convention delegates, a number that is expected to grow to 6.1 million this year. An important contributor to New York City’s tourism industry, MICE visitation from around the globe continues to increase each year.
