The Rajasthan Film Tourism Promotion Policy 2022 will be launched at the inaugural session of Rajasthan Domestic Travel Mart (RDTM) 2022 on 22 July. The Policy will provide an enabling environment with subsidies and incentives up to 2 Crore for all kinds of films – be it regional, Bollywood, Hollywood, or OTT. This was stated by Principal Secretary Tourism, Gayatri Rathore. RDTM is being jointly organized by the Department of Tourism, the Government of Rajasthan, and the Federation of Hospitality and Tourism of Rajasthan (FHTR).
Rathore said that a 360-degree marketing and branding campaign has been started by the Government. As a part of this plan, hoardings at prominent airports and railways, in-flight advertising, bloggers and influencers in rural areas of Rajasthan, among other initiatives are being organized. ‘Rajasthan Calling’ Roadshows will also be organized in many cities across the country including Bangalore, Lucknow, Gurugram, Kolkata, and Ahmedabad, among others.
President, FHTR, Apurv Kumar said that the revival of the tourism and hospitality sector which was the worst hit during the pandemic will get a boost because of RDTM which is happening once again. Kumar further said that on 23 and 24 July, around 9,000 structured B2B meetings will be held between buyers (pan-India) and sellers at the Birla Auditorium. Around 400 domestic tour operators from across the country will network with 200 exhibitors from Rajasthan who will showcase the prowess and potential of their tourism products like hotels, resorts, amusement parks, etc. He also thanked the Department of Tourism for their support and cooperation with the mega travel mart.
Minister of Art and Culture, Government of Rajasthan, Dr B.D. Kalla; Minister of Tourism, Government of Rajasthan, Vishvendra Singh; Chief Secretary, Usha Sharma; Principal Secretary of Tourism, Gayatri Rathore; President Emeritus, Indian Heritage Hotels Association (IHHA), Gaj Singh and President Honour, FHTR, Bhim Singh will be present at the inaugural session.