Sanjay Rai joins Sarovar Hotels as Sr VP sales & marketing

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In his new role, he will be responsible for overseeing the planning and implementation of sales, marketing and product development programs for each brand targeted towards existing and new markets

Sarovar Hotels and Resorts has announced the appointment of Sanjay Rai as senior vice president- sales & marketing. A seasoned professional with an experience of close to four decades, he has demonstrated success in areas of brand management, customer acquisition, sales promotions, alliances & partnerships and stakeholder management.

In his new role, he will be responsible for overseeing the planning and implementation of sales, marketing and product development programs for each brand targeted towards existing and new markets.

His last stint before joining Sarovar was with The Oberoi as executive vice-president global sales, where he was responsible for leading domestic and international sales function for The Oberoi Group, including The Oberoi and Trident brands.

Prior to this, he has worked with ITC Limited for over fourteen years, handling different roles in sales and marketing. With The Oberoi Group for nineteen  years, in two stints, and in Max HealthCare for close to six years as executive director- marketing and customer management.