Singapore Tourism Board (STB) and Visa have signed a three-year MoU to buoy up tourism and lifestyle SMEs that have been impacted by Covid-19.
The collaboration focuses on two areas to revive the local tourism industry: marketing partnerships, as well as joint research and analytics.
In the first phase of their marketing partnership, which will be launched in October 2020, both organisations will tap on their respective campaigns – #SingapoRediscovers and #WhereYouShopMatters – to encourage Singaporeans to shop from local retailers and support the domestic economy.
STB and Visa will also roll out joint campaigns centred on three key themes: Escape, Feast and Shop. These themes are aligned to encourage spending at hotels, attractions, F&B outlets and other local retailers. Partnership efforts will also profile homegrown brands and business owners, including showcases of how SMEs can adopt e-commerce and technology such as contactless payments.
