The Taiwan Tourism Administration (TTA) has unveiled a new global branding campaign titled “Taiwan – Waves of Wonder”, aimed at revitalizing the island’s tourism industry. With a refreshed logo, Version 3.0, and an accompanying series of animated shorts and a tourism anthem, the campaign seeks to attract international travelers and showcase Taiwan’s diverse offerings across all seasons.
Targeting 10 Million International Visitors in 2024
As part of its ambitious post-pandemic recovery strategy, Taiwan is aiming to increase international arrivals to 10 million visitors in 2024, a significant jump from last year’s 6.48 million. The “Waves of Wonder” campaign highlights Taiwan’s scenic landscapes, vibrant culture, and modern infrastructure, positioning the island as an attractive destination for all types of travelers.
New Logo Symbolizes Taiwan’s Natural Beauty and Connectivity
The new logo features a wave-like design, reflecting Taiwan’s iconic mountains, oceans, highways, and railways. This dynamic imagery represents the island’s diverse and changing beauty throughout the year, emphasizing its accessibility and unique geographical features. The updated color palette of sunrise orange complements the logo, symbolizing vitality, warmth, and a promising future for Taiwan’s tourism sector.
A Year-Round Destination for Every Type of Traveler
Taiwan is presented as a versatile year-round destination offering a mix of modern infrastructure, outdoor adventures, and rich cultural heritage. The campaign invites travelers to explore Taiwan’s culinary delights, lively nightlife, bustling shopping districts, and its vibrant arts, music, and festival scenes. With something for everyone, “Waves of Wonder” aims to position Taiwan as an all-encompassing, must-visit destination in Asia.
Animated Shorts and Anthem Amplify the New Brand Identity
To support the campaign, TTA has introduced a series of animated shorts that showcase the island’s varied experiences, from scenic views to cultural festivals. A newly created tourism anthem further enhances the campaign’s emotional appeal, encouraging travelers to engage with Taiwan and discover the wonders it has to offer.
Taiwan’s “Waves of Wonder” campaign sets the stage for a post-pandemic tourism revival, inviting the world to experience the island’s exceptional beauty and dynamic culture. With bold goals and a refreshed brand, Taiwan is ready to welcome back international travelers in 2024.