Taiwan continues to strengthen its presence in the Indian outbound travel market, recording 22,687 Indian visitors in the first half of 2025, marking a 22% year-on-year increase. To further consolidate its growth, the Taiwan Tourism Administration (TTA) has reappointed Blink Brand Solutions as its official tourism representative in India for a second consecutive year, following due government procurement procedures.
Since re-entering the Indian market post-pandemic in January 2024, TTA has rapidly positioned Taiwan as one of the fastest-growing international destinations for Indian travelers. Last year, a total of 38,158 Indians visited Taiwan, reflecting an impressive 20.81% growth over 2023, significantly outpacing the overall Indian outbound travel growth of 8.44%.
Strategic Partnership to Drive Market Expansion
The renewed partnership with Blink Brand Solutions gives the TTA India office the mandate to design, plan, and execute a wide range of marketing and promotional initiatives, including media outreach, trade engagement, and public relations campaigns. These efforts aim to boost Taiwan’s visibility and appeal to Indian travelers across leisure, business, and niche tourism segments.
Paul Shih, Director of TTA’s Singapore Office, highlighted the importance of India for Taiwan’s tourism strategy:
“We have immense confidence in the Indian outbound travel market. The growth Taiwan has experienced from Indian visitors is a testament to the market’s potential. Our strategic partnership with Blink Brand Solutions ensures that we continue to engage effectively with Indian travelers and trade partners, showcasing Taiwan’s unique locations, unrivaled value, and extraordinary experiences.”
TTA’s marketing focus includes luxury travel, adventure tourism, incentives, golf tourism, and LGBTQ-friendly experiences, aligning with its global campaign, “Taiwan – Waves of Wonder.” The strategy aims to provide Indian travelers with diverse experiences, from cultural exploration and wellness retreats to gastronomic adventures and sustainable travel options.
Market Engagement and Trade Collaboration
The TTA India office will continue to collaborate closely with travel trade partners, including tour operators, travel agents, and online platforms, to create tailored packages and promotional programs. The renewed engagement also aims to leverage media outreach and digital campaigns to enhance Taiwan’s presence in India, targeting both metropolitan and emerging travel markets.
“The continuation of our partnership reflects our confidence in TTA India’s ability to deliver results and create incremental value for both the Indian travel trade and Taiwan’s tourism objectives,” added Shih. “We remain committed to listening to feedback from trade partners, developing pioneering market-focused initiatives, and further elevating Taiwan’s profile as a must-visit destination.”
Looking Ahead: Taiwan’s Vision for India
As TTA expands its offerings in India, it emphasizes destination diversity, cultural immersion, and high-quality experiences. From bustling night markets and serene temples to adventure trails and luxury resorts, Taiwan presents a multi-faceted tourism product tailored to Indian travelers’ evolving preferences.
With Blink Brand Solutions at the helm of TTA India’s strategic outreach, Taiwan is poised to sustain its growth momentum and strengthen long-term engagement with Indian travelers, ensuring that the island nation remains top-of-mind for outbound tourism from one of the world’s most dynamic markets.
