TAT celebrates the launch of MICHELIN Guide Thailand 2024

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The latest edition features 447 establishments from Bangkok, Phuket and Phangnga, Chiang Mai, Ayutthaya, Isan, and two newest additions – Ko Samui and Mainland Surat Thani.

The Tourism Authority of Thailand (TAT) is delighted to congratulate all establishments in the new MICHELIN Guide Thailand 2024, which continues to showcase Thailand’s rich and diverse gastronomic landscape with distinctive local flavours and charming culinary traditions.

Ms. Thapanee Kiatphaibool, TAT Governor, said “TAT has enjoyed a fruitful strategic partnership with The MICHELIN Guide since 2018, as it has made a significant contribution and positive impact to Thailand’s tourism industry. The MICHELIN Guide, an influential gastronomic reference to many people around the world, has effectively contributed to putting Thailand in the global spotlight as an international gastronomic destination.”

The MICHELIN Guide Thailand 2024 features 447 establishments. These include 7 two MICHELIN Stars (2 promoted from one MICHELIN Star), 28 one MICHELIN Star (3 newcomers, and 3 promoted from MICHELIN Selected), 196 Bib Gourmand (28 newcomers, and 4 moved from MICHELIN Selected), and 216 MICHELIN Selected entries (37 newcomers).

Among new additions to the Guide, 23 are from Ko Samui (4 Bib Gourmand, and 7 MICHELIN Selected entries) and Mainland Surat Thani (8 Bib Gourmand, and 4 MICHELIN Selected entries), the newly covered territories in this seventh local edition.

The latest Guide welcomes 2 new two Stars – Baan Tepa and Gaa, 6 new one Star – INDDEE, NAWA, Samrub Samrub Thai, Mia, Resonance, and Wana Yook, and one new MICHELIN Green Star – J’AIME by Jean-Michel Lorain.

This year, four award-winning chefs, personalities and venues are Ms. Chudaree ‘Tam’ Debhakam from Baan Tepa for the MICHELIN Young Chef Award, Mr. Witchupol “Nay” Charoensupaya, the owner of NAWA, for the MICHELIN Opening of the Year Award, Ms. Louise Bourgeois from Chef’s Table for the MICHELIN Service Award, and Mr. Thanakorn ‘Jay’ Bottorff from INDDEE for the MICHELIN Sommelier Award.

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With the addition of Ko Samui and Mainland Surat Thani, the latest edition of the MICHELIN Guide Thailand now covers Bangkok (since 2018), Phuket and Phangnga (since 2019), Chiang Mai (since 2020), Ayutthaya (since 2022), and Isan (Nakhon Ratchasima, Khon Kaen, Ubon Ratchathani, and Udon Thani) (since 2023).

The MICHELIN Guide Thailand project corresponds with TAT’s direction to promote meaningful travel experiences through experience-based tourism, where “Food” is highlighted as one of the 5F soft powers in addition to Film, Fashion, Fight, and Festival.

“A dining experience at any one of the listed restaurants or eateries in major cities across the country, listed in the newly launched MICHELIN Guide Thailand edition, will add value to the overall travel experience of both local and foreign tourists, thus making it the experience that is not only pleasant to the palate, but also memorable and meaningful to their heart and soul,” Ms. Thapanee concluded.

The full restaurant selection for Thailand is available free of charge on the MICHELIN Guide website, guide.michelin.com/th/en, and app for iOS and Android devices.