Tempo by Hilton brand to debut in New York’s Times Square


Hilton’s lifestyle brand Tempo by Hilton will make its global debut in New York in 2023.

The brand was first unveiled in 2020, designed for the “ambitious, modern traveller”, and there are currently 20 properties under development.

The first property under the brand will be located in TSX Broadway, a purpose-built 46-storey entertainment and hotel tower at 47th Street and Broadway which will also house The Palace Theatre, a permanent outdoor stage and the “first and only full-building LED façade system in New York”.

Designed by WATG and Mancini Duffy, the 36-floor Tempo by Hilton Times Square at TSX Broadway will feature 661 rooms with floor-to-ceiling windows, offering views of the city and lights of Times Square. The sky lobby, located on the 11th floor, will include communal working spaces as well as a fitness centre and hydration station.

Dining venues will comprise a restaurant with menu items “fit for fuelling for the day ahead”, a bar and lounge offering small plates alongside both alcoholic and non-alcoholic beverages, and an outdoor dining terrace overlooking Times Square. The hotel has also partnered with Australian-inspired coffee roaster Bluestone Lane for espresso drinks, teas and juices.

Accommodations will include separate areas for ‘powering up and powering down’, including a ‘Get Ready Zone’ for working, a spacious bathroom with Bluetooth speakers and Apotheke amenities and a sleep area.

Fitness enthusiasts will also be able to book into a Tempo by Hilton Wellness guest room, which features a Peloton spin bike and products from Therabody.

Matt Schuyler, chief brand officer at Hilton, commented on the news:

“We’re delighted to introduce Tempo by Hilton to the world from the heart of Manhattan with the debut of Tempo by Hilton Times Square. As our newest brand, Tempo by Hilton is designed to create an elevated and innovative stay, with thoughtfully appointed rooms that offer comfort and functionality plus an emphasis on well-being. Tempo by Hilton Times Square will set the stage for a new standard of hospitality in Times Square, for today’s discerning traveler.”

Danny Hughes, executive vice president and president, Americas, Hilton, added:

“Hilton has maintained a strong presence in New York City throughout its history, with more than 50 hotels currently welcoming travelers from all over the world.

“With the city’s continued development boom, it was the perfect time to introduce our newest lifestyle brand and Tempo by Hilton’s first hotel to the world’s most dynamic destination. Tempo by Hilton Times Square will channel the energy of Manhattan and complement all that TSX Broadway and the Big Apple have to offer.”


Devendra Grover
Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He ventured into business, forming his own Media House, Profiles Media Network Private Limited, a twenty-year-old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of Travel and Tourism, Fashion and Lifestyle, Aviation, and Hospitality Industry. Connect with Devender Grover @ [email protected]