The Business of Events returns this year, after an enforced two-year break, with a new series of events, reports, and activities and a refreshed brand identity.
The 2022 programme kicks off with a new event, the UK Policy Forum, which is being held in partnership with the Department of Digital, Culture, Media & Sport (DCMS) and VisitBritain.
The forum, which is being held on 02 November at the QEII Centre in Westminster, will see leading event destinations and venues from across the UK, and connect with representatives from government departments, public sector organizations, and members of Parliament. The event will focus on how to move the UK business events sector from a pure visitor economy model to a more policy-led approach that has an emphasis on using business events to achieve national, regional, and local policy objectives.
Patricia Yates, VisitBritain CEO said: “VisitBritain is committed to supporting the recovery of business events and to growing this valuable sector and we are delighted to again be partnering with The Business of Events, supporting its exciting programme of work throughout 2022. Working with industry partners supports us to position Britain as the top destination for business events, promote our sector expertise globally, and driving the economic and social benefits of events across the nations and regions. The upcoming conference is one of several engagements we have planned in the coming months with Government and industry stakeholders and partners, our cities and business sector leaders, shining the spotlight on the importance of business events across Britain.”
The second event in the series, held in partnership with the All Party Parliamentary Group for Events (APPG) will be The Business of Events Parliamentary Reception & Dinner. The event, which is by invitation only, will take place in Westminster following the UK Policy Forum and will see senior leaders from across the UK events sector join government officials and members of Parliament to discuss how to work together to create a more successful and sustainable UK events economy.
Two reports will also be published during 2022. The first, The Business of Events: Global Report on International Planner Sentiment, will be published in July, and report on research conducted into the association, corporate, and agency planners in the UK, Europe and the US. The report will look at buyer sentiment, post-pandemic, across twelve separate areas in each territory from research conducted in May 2022.
The final activity of 2022 will see the publication of The Business of Events: Global Destination Report. First published in 2021, the report is an annual survey of the leading global business events destinations, including NTO’s and CVB’s. The report, which will be available for free download, can be used to help shape future decision-making and influence governments and policymakers on the benefits of a strong business events sector to both national and local economies and society. The report is being developed in partnership with VisitScotland Business Events and is due to be published in mid-November 2022.
The Business of Events is also supported by VisitScotland Business Events, Visit England, and Visit Wales, along with the Business Visits & Events Partnership and the UK Events Industry Board.
The Business of Events is a cross-sector not-for-profit series of events and reports, designed to raise the importance and profile of business events in the UK, as an economic, policy, and societal driver. You can view and download a copy of the 2022 Programme of Activity here.