The Ministry of Tourism, Government of India under its “Incredible India” brand line is participating in ITB, Berlin 2023, showcasing India’s rich & diversified tourism potential and providing a platform to the tourism stakeholders ,to showcase the various tourism destinations and products including niche products. It also aims to promote India as a ‘Must See, Must Visit’ destination.
At ITB 2023, India is showcasing it’s rich and diversified tourism potential and providing a platform to the tourism stakeholders to showcase the various tourism destinations and products including niche products. Further, it aims to promote India as a ‘Must See, Must Visit’ destination.
India @ ITB, Berlin 2023
The ITB is a prestigious platform and is among the top international travel shows, where travel professionals come together to connect and showcase destinations and tourism products.
The Indian Pavillion was inaugurated by Mr. Arvind Singh, Secretary of Tourism, Government of India, H.E. Mr Parvathaneni Harish, Ambassador of India in Germany and other Indian officials from the State Government of Kerala, Rajasthan, Uttar Pradesh, Goa, Maharashtra, Telangana, Uttarakhand, Madhya Pradesh, Karnataka, West Bengal, Tamil Nadu, Arunachal Pradesh and Union Territory of Ladakh, Union Territory of Puducherry etc. at 10:30 am on 7th March,2023 with a traditional ceremony, dances and distribution of sweets.
Around 60 participants from India are representative of India at the Pavilion, including travel agents, tour operators, airlines, hotels, the National Council for Hotel Management and Catering Technology, and Indian Railway Catering and Tourism Corporation, showcasing the diverse tourism products and services.
During the event, the Indian side will conduct B2B meetings with Tour Operators, Travel Agents and various other stakeholders, as India aims to promote the country as a holistic tourism destination. It is important to note that the Government of India has been promoting different aspects of travel to India such as Health.
The purpose is to generate markets to promote various Indian tourism products and tourism destinations of the country to increase India’s share of the global tourism market.
Furthermore, the Incredible India pavilion at ITB is focusing on showcasing varied tourism products of India including culture, heritage, adventure, rural tourism and niche tourism products such as cuisine, wellness, yoga, wildlife, luxury etc.
India’s Tourism Potential
India is gifted with a rich and varied cultural and ecological aspect. The country is famous for its architectural displays, unique traditions, festivals and more. Further, the ancient Indian teachings are also attracting travelers to India including its ayurveda.
The Ministry of Tourism through the integrated marketing and promotional strategy, continuously engages with industry experts and other relevant stakeholders and takes their suggestions and feedback for promotion of varied tourism products of India. Harnessing the momentum created by the recovery of the global industry, preferential sentiment from global travellers for exploring India and building upon the success in growing tourism in India over the years–the Tourism Ministry is on a mission to unlock the untapped potential of tourism in India, making India a 365-day destination.
In view of promoting Incredible India holistically, the Ministry of Tourism has developed five thematic television commercials on different themes of Tourism, namely, Adventure, Heritage, Art & Craft, and Wellness Tourism. The promotional films will provide a glimpse of what India has to offer to the World.
These initiatives by the Government of India in taking the country’s tourism sector to a new level can also be witnessed in the way India is using the G20 opportunity to promote India. During the various meetings being held under India’s G20 presidency, foreign delegates get to experience India’s culture, traditions, food, heritage and more, a unique way to promote tourism.
On 7th March, at the newly built City Cube Congress venue of the Messe Berlin, India held the Press Conference “Incredible India welcomes the world”. Minister for Tourism, Government of Telangana, Mr. V. Srinivas Goud, Mr. Arvind Singh, Secretary of Tourism, Government of India, H.E. Mr Parvathaneni Harish, Ambassador of India in Germany, Mr. Gyan Bhushan, Senior Economic Advisor, Ministry of Tourism, Government of India, presented the highlights of the new season.
The ITB is a prestigious platform and is among the top international travel shows, where travel professionals come together to connect and showcase destinations and tourism products.
The Ministry of Tourism through the integrated marketing and promotional strategy, and a synergized campaign in association with the Travel Trade, State Governments and Indian Missions promotes India at the International Markets.
The Government of India continuously engages with industry experts and other relevant stakeholders and takes their suggestions and feedback for promotion of varied tourism products of India. Harnessing the momentum created by the recovery of the global industry, preferential sentiment from global travellers for exploring India and building upon the success in growing tourism in India over the years–the Tourism Ministry is on a mission to unlock the untapped potential of tourism in India, making India a 365-day destination.
In view of promoting Incredible India holistically, the Ministry of Tourism has developed five thematic television commercials on different themes that are on Adventure Tourism, Heritage Tourism, MICE Tourism, Art & Craft and Wellness Tourism. The promotional films will provide a glimpse of what India has to offer to the World.
Further, encouraging inbound travel and particularly in the backdrop of India’s G20 Presidency as well as grand celebrations of India@75 ‘AzadikaAmritMahotsav’, Ministry of Tourism, Government of India has declared “Incredible India! Visit India Year 2023”.
The focus is on inbound travel to India, to highlight varied tourism offerings of our country and showcase them to global tourists. The priorities include highlighting the unique tourism offerings of every state by leveraging the country’s richness in culture, heritage, spirituality, natural beauty and focusing on promoting diverse categories of tourism like sustainable tourism, rural tourism, medical tourism, MICE, and others.
