Tourism Malaysia marks strong return at PATA Travel Mart in New Delhi


Led by Deputy Director General Datuk Musa Haji Yusof, Tourism Malaysia showcases four key organizations and receives the Spirit of PATA Award 2023, solidifying its influence in the Asia-Pacific tourism sector.

Tourism Malaysia returned to participate in the first physical PATA Travel Mart (PTM) since the pandemic, taking place at the International Exhibition Convention Centre (IECC), Pragati Maidan, New Delhi, India.

The Asia-Pacific’s worldwide travel trade exhibition was attended by some 339 sellers and buyers from all over the world, featuring unparalleled networking and contracting opportunities to help travel and tourism organizations access decision-makers, meet new clients, expand their networks, establish new relationships, and consolidate existing business partnerships.

Led by Tourism Malaysia’s Deputy Director General (Promotion) Datuk Musa Haji Yusof, who is also the Chairman of the PATA Malaysia Chapter, the Malaysian delegation comprises four (4) organizations, namely Sabah Tourism Board, Sarawak Tourism Board, Legoland Malaysia Resort, and Langkawi MICE Holidays & Tours Sdn Bhd.

Also taking place during the three-day event was the anticipated PATA Gold Awards 2023, celebrating the hard work and accomplishments of the region’s tourism industry players. Representing Malaysia to the eyes of the world was the Sabah Tourism Board when its travel video titled Catching Sabah won the PATA Gold Award Winner 2023 for the Marketing (Travel Video) Category.

During the PATA Board Dinner and Awards Presentation hosted by the Ministry of Tourism India, Malaysia was lauded once again as PATA Malaysia Chapter was awarded the Spirit of PATA Award 2023, a recognition to the Chapter that consistently and progressively demonstrates its commitment towards realizing the objectives of PATA over the past five years.