Tourism Malaysia marks its return to the South Asia’s Travel & Tourism Exchange (SATTE) for the 21st time, reinforcing its commitment to maintaining Malaysia as a top destination for Indian travelers.
Taking place from 19th to 21st February in New Delhi, this three-day event aims to strengthen Malaysia’s appeal in the Indian tourism market.Tourism Malaysia is focusing on niche tourism segments such as shopping, golfing, luxury tourism, soft tourism, theme parks, and honeymoon packages as part of the global Visit Malaysia 2026 campaign. Additionally, the agency is leveraging wedding tourism alongside Meetings, Incentives, Conferences, and Exhibitions (MICE) to expand its market reach.
Recognized as the Best MICE Destination 2024 in the Indian market, Malaysia continues to solidify its position as a preferred choice for Indian corporate and leisure travelers. With more than 40,000 trade visitors expected at SATTE 2025, Tourism Malaysia anticipates a surge in Indian tourist arrivals, strengthened by collaborations with travel operators and tourism stakeholders.Leading the Malaysian delegation is Mr. Ahmad Johanif Mohd Ali, Director of Tourism Malaysia’s New Delhi Office, alongside 60 organizations, including tour agents, hotel and resort operators, tourism product owners, airline representatives, as well as the Sabah Tourism Board and Tourism Melaka.“Tourism Malaysia remains committed to attracting a growing number of Indian visitors, catering to their diverse preferences. India has been a key market for Malaysia for over two decades. With the upcoming Visit Malaysia Year 2026 (VM2026) campaign, we are determined to increase tourist arrivals from India significantly,” said Mr. Ahmad Johanif Mohd Ali.India ranks as Malaysia’s sixth-largest visitor source, owing to strong economic ties and cultural connections between the two nations. In 2024, Malaysia welcomed 38 million visitors, of which 1.4 million were from India. Air connectivity remains robust, with 237 weekly flights offering over 43,000 seats between India and Malaysia, operated by Malaysia Airlines, Batik Air, AirAsia, Air India, and IndiGo.Furthermore, Tourism Malaysia is capitalizing on the visa-free policy for Indian travelers, effective until 31st December 2026, to encourage increased travel.In addition to SATTE 2025, Tourism Malaysia is actively promoting its tourism offerings in India through various initiatives. The Malaysia Food and Cultural Festival is being held at Pullman Hotel New Delhi Aerocity from 17th to 23rd February. The agency also participated in the Outbound Travel Mart (OTM) 2025 in Mumbai from 30th January to 1st February, and recently concluded a promotional roadshow across Hyderabad, Bangalore, and Kochi from 2nd to 11th February.
Tourism Malaysia Tourism Promotion Board, also known as Tourism Malaysia, operates under the Ministry of Tourism, Arts & Culture Malaysia, dedicated to promoting the country as a premier travel destination. Since its inception, it has played a vital role in the global tourism landscape. The upcoming Visit Malaysia Year 2026 aims to emphasize sustainable tourism, aligning with the United Nations Sustainable Development Goals (UNSDG). For more information, follow Tourism Malaysia on Facebook, Instagram, Twitter, YouTube, and TikTok.
