The year 2020 has been one of change, which has altered the tourism and hospitality landscape forever. Health, hygiene and social distancing have been shaping travel, with reports indicating that over 90 per cent people view health and safety as a key consideration; with over 80 per cent travellers gravitating towards reputed brands for their travel plans. With around 90 per cent, people keen to resume travel, more and more travellers have been exploring the myriad beauty of India, leading to a rise in domestic travel. Here are some of the key trends that have carved the path of travel this 2020.
DRIVECATIONS
Over 80 per cent people indicated an interest in travelling with family and loved ones, resulting in the growth of driving holidays as people were keen to travel to destinations within close vicinity of their homes, leading to the discovery of offbeat locations. Some travellers were even comfortable driving slightly longer distances to ensure that they could maintain a comfortable level of social distancing. Destinations such as Goa, Rajasthan, Kerala, Uttarakhand and Karnataka, all driving distance from key cities, saw a rise in leisure travel in recent months.
STAYCATIONS
Confined to the safety of their homes, people have been seeking creative yet safe ways to spend quality time with their close friends and family. Staycations have become increasingly popular at city hotels across Mumbai, Bangalore, Delhi and Kolkata among others. Combined with minimal required travel, low on holiday planning time, cost and carbon footprint, staycations are perfect for travellers of all generations.
WORKATIONS
With the lines between work and play blurring in the past months, there has been a rising urge to escape the four walls of the home and maximize work from rejuvenating environs like a beach, palace, mountains or by the pool. People are booking longer stays at hotels to balance time with family and inspire a burst of professional creativity.
HOMESTAYS
The premium homestay market in India is witnessing a steady growth as travellers are looking for more exclusive, unique, and immersive experiences. Moreover, reports indicate that over 70 per cent of people prefer longer holidays ranging from a week to 10 days. Homestays give travellers an opportunity to bond together in beautiful private bungalows and villas at unique locations while experiencing authentic local culture and heritage.
WELLNESS TRAVEL
The past few months have compelled us all to slow down and focus on our health and wellbeing. The future of travel is increasingly shifting to focus on experiences that positively impact one’s overall wellness. There has been a rising trend of travellers embarking on wellness retreats that allow them to reconnect with nature, indulge in curated wellness menus and rejuvenate their body and mind.
