Uttar Pradesh Tourism made a commanding impression at the 47th PATA Travel Mart 2025, held in Bangkok from August 26–28, spotlighting its Bodhi Yatra theme and reinforcing its ambition to become the global hub of Buddhist tourism.
Under the banner “Embark on Your Bodhi Yatra in Uttar Pradesh”, the state’s pavilion highlighted six of its most revered Buddhist sites — Sarnath, Kapilvastu, Sankisa, Kaushambi, Shravasti, and Kushinagar. Through immersive displays, cultural storytelling, and modern design elements infused with Buddhist aesthetics, the pavilion drew wide attention from international delegates, media, and industry leaders. Twenty co-exhibitors from Uttar Pradesh engaged in high-level B2B meetings, generating new opportunities for investment, collaboration, and inbound travel itineraries.
The pavilion was inaugurated by Nagesh Singh, Ambassador of India to the Kingdom of Thailand, marking the beginning of three days of intensive networking and dialogue. Delegates praised the stall for blending spiritual heritage with world-class presentation, an approach that showcased both authenticity and accessibility.
Tourism & Culture Minister Jaiveer Singh underscored the state’s vision, noting: “At PATA Travel Mart, Uttar Pradesh has successfully positioned itself as the world’s foremost destination for Buddhist tourism. The Bodhi Yatra in our state is not just a spiritual trail — it is a global journey of culture, wellness, and community, supported by modern connectivity and infrastructure.”
Principal Secretary for Tourism & Culture, Mukesh Kumar Meshram, added: “The enthusiastic response at PATA has reaffirmed our vision to establish Uttar Pradesh as the global hub of Buddhist tourism. The partnerships forged by our co-exhibitors will enrich itineraries, extend visitor stays, and open new opportunities for local communities and service providers.”
Building on this momentum, the Embassy of India in Bangkok hosted a high-profile roadshow immediately after the mart. The Department of Tourism, Government of Uttar Pradesh, presented its Buddhist Circuit and wider tourism portfolio to an international audience. The event also recognised Promila Gupta, Group General Manager, Tourism, IRCTC, and Jagpreet Kaur, Head of Commerce Wing at the Indian Embassy, for their contributions in advancing India–Thailand tourism cooperation.
From its pavilion design to its B2B engagements, Uttar Pradesh’s participation at PATA Travel Mart 2025 was marked by strong industry engagement and cultural diplomacy. The state not only strengthened its global partnerships but also reaffirmed its long-term vision: to establish itself as the spiritual and cultural capital of world tourism by 2030.
