Virtual FAMs : the new travel amid lockdown


During these critical times when travel is severely restricted, tourism establishments across the globe are coming up with interesting contents to entertain globetrotters and travel enthusiasts. From highlighting memories from the past to bracing them for future adventures, here are few campaigns adopted by travel and tourism boards worldwide that encourage people to ‘stay home now and travel later:’

Abu Dhabi: Reassuring travellers of better times ahead, Department of Culture and Tourism – Abu Dhabi has unveiled an inspirational video campaign brimming with shots of popular attractions from the emirate.

Japan: The land of the rising sun is offering insights on offbeat and unique spots of the region. These include details on Ibaraki Prefecture’s Hitachi Seaside Park that is painted violet and blue with baby blue eyes flowers; Monet’s Pond, known as Namonaki Ike in Japan and traditional “gassho-zukuri” thatch roof houses of Gokayama.

United Kingdom: The official tourist board of Great Britain is focusing on generating interactive content in the form of quiz, literature and culinary (virtual) sojourns.

Australia: Raising hope for a beautiful tomorrow, Australia has come up with a video message “about staying connected and looking forward to welcoming visitors with open arms when the time is right – ‘With Love From Aus’.”

Azerbaijan: A promising tourist destination, Azerbaijan is introducing the #ExperienceAzerbaijanLater campaign. Meanwhile, enjoy a 360-degree view of Baku, the capital and largest city of Azerbaijan.

Maldives: Maldives Marketing and Public Relations Corporation (MMPRC) has released a #visitmaldiveslater campaign that encourages everyone to stay home and visit the island nation later when travel opens up.

Switzerland: For those who had to cancel their dream holiday in this picturesque European country for now, here’s something that might cheer you up and help you plan your future trip to this surreal region.

Iceland: Since it’s the best time to look back on those unforgettable memories, Inspired By Iceland, the official tourism website for Iceland urges you to share your experiences from the Nordic island nation.