Saudi outbound tourism projected to approach USD 48 billion by 2032
Saudi Arabia’s fast-growing outbound travel market will take centre stage at the inaugural WTM Spotlight Riyadh, scheduled for September 2026 at the Riyadh Front Exhibition & Convention Centre (RFECC). The first edition of the event will bring together global travel leaders to examine the evolving dynamics, traveller preferences and commercial opportunities emerging from one of the world’s most influential outbound tourism markets.
As international travel from the Kingdom continues to gain momentum, WTM Spotlight Riyadh will position Saudi Arabia firmly in the global spotlight, offering international destinations, hospitality brands and travel service providers a strategic platform to engage with a high-spending, experience-driven traveller base. Saudi travellers are increasingly seeking luxury accommodation, personalised itineraries and distinctive experiences, reflecting a broader shift towards premium and purpose-led travel.
According to organisers, Saudi Arabia’s tourism market—currently valued at approximately USD 27.5 billion—is expected to reach USD 47.8 billion by 2032, based on findings from market research firm Coherent Market Insights. This robust growth underscores the Kingdom’s expanding influence on global tourism flows, with Saudi travellers demonstrating strong interest in both established international destinations and emerging markets.
Research cited by the organisers highlights a clear preference for quality, comfort and service. Around 41 per cent of Saudi travellers choose five-star hotels, while 32 per cent opt for four-star properties, with average daily accommodation spend frequently exceeding USD 300. Service standards remain paramount, with 86 per cent preferring full-service airlines. Shopping, exclusive experiences and cultural discovery continue to rank among the primary motivations for outbound travel.
WTM Spotlight Riyadh is expected to host approximately 450 exhibitors, welcome 6,500 regional and international visitors, and attract 150 international hosted buyers. The event programme will feature pre-scheduled business meetings, curated networking opportunities and targeted knowledge sessions designed to help brands gain deeper insight into Saudi traveller behaviour and establish long-term commercial partnerships.
Commenting on the launch, Danielle Curtis, Exhibition Director ME for Arabian Travel Market and WTM Spotlight Riyadh, said:
“Saudi Arabia is rapidly emerging as one of the world’s most influential outbound tourism markets. Travellers are increasingly seeking elevated experiences across accommodation, culture and service, prioritising journeys that are both meaningful and memorable. WTM Spotlight Riyadh will bring together global travel leaders to analyse these trends, deepen understanding of Saudi national and expatriate traveller preferences, and assess the market’s growing impact on international tourism.”
Curtis added that the event will also support Saudi Arabia’s inbound tourism ambitions. “WTM Spotlight Riyadh presents a timely opportunity for the global travel community to recognise the high-value potential of Saudi Arabia’s outbound market while forging partnerships aligned with its expanding global influence. At the same time, the event plays a critical role in advancing the Kingdom’s inbound tourism goals by connecting international buyers with destinations, experiences and infrastructure that are shaping Saudi Arabia’s evolving position within the global tourism industry.”
Part of the wider WTM portfolio, which includes WTM London, WTM Africa, WTM Latin America and Arabian Travel Market, WTM Spotlight Riyadh is set to strengthen Saudi Arabia’s standing within the global tourism ecosystem and foster long-term collaboration between international buyers, destinations and travel brands.
