Joon Aun OOI, President of Asia Pacific, Wyndham Hotels & Resorts (third from right), and Girish Jhunjhnuwala, Founder & CEO of Ovolo Group (third from left), celebrate the signing of a new partnership between Wyndham and Ovolo. — Photo by Wyndham
Five Ovolo Hotels Across Australia and Hong Kong to Join Wyndham Portfolio, Merging Bold Design with Global Scale
Wyndham Hotels & Resorts has announced a strategic partnership with the Ovolo Group that will see five of Ovolo’s boutique properties across Australia and Hong Kong integrated into Wyndham’s global portfolio later this year. The collaboration marks a major milestone in Wyndham’s efforts to bolster its presence in the upscale lifestyle segment across the Asia Pacific region.
Under the agreement, the five hotels—located in Sydney, Melbourne, Brisbane, Canberra, and Hong Kong—will join the Wyndham brand umbrella while retaining their signature creative flair and service ethos. Ovolo will continue to own and manage its brand independently, working exclusively with Wyndham to unlock new development opportunities across the region.
The alliance taps into rising global demand for experiential travel, a market valued at over USD 1 trillion, according to McKinsey. With a strong appeal to younger travelers, particularly Gen Z, both companies are positioning themselves at the forefront of this growing lifestyle hospitality movement.
This partnership marks a significant milestone for Wyndham, further expanding our upscale presence in the Asia Pacific region by combining Ovolo’s strengths in the lifestyle segment with our extensive global network. The future of travel isn’t about sameness—it’s about spaces with soul, brands with a point of view, and experiences that don’t blur into the background. Joon Aun OOI, President of Wyndham Hotels & Resorts Asia Pacific
Founded in 2010, Ovolo Group has built a reputation as a disruptor in the hospitality space, blending elements of fashion, art, music, and pop culture to deliver immersive stays that break from traditional hotel norms.
Ovolo isn’t just a hotel brand, it’s a lifestyle, a creative force that fuses fashion, art, music, and entertainment. Since 2010, we’ve built a bold, culture-led brand that disrupts the cookie-cutter hotel experience. Now, through our partnership with Wyndham, we’re flipping the script to unlock bold new growth opportunities by franchising a lifestyle brand without diluting its DNA. Wyndham is a global leader in hotel franchising—with the scale, infrastructure, and expertise to help us grow with intention and impact. Just as importantly, Ovolo brings something different—an edge and energy that complements Wyndham’s presence in the upscale lifestyle market. Shivang Jhunjhnuwala, Chief of Staff, Ovolo Group
As part of the integration, the five hotels—representing over 450 rooms—will be incorporated into Wyndham’s global sales, marketing, and distribution platforms. They will also join the Wyndham Rewards® program, providing its 120 million members with new access to Ovolo’s distinctive experiences.
The Five Flagship Properties Joining the Wyndham Network:
- Ovolo Central, a Wyndham Hotel – Hong Kong: Located in the heart of Central, this 41-room property places guests near the buzzing nightlife and dining of Lan Kwai Fong and SOHO, offering a contemporary stay in the city’s cultural core.
- Ovolo Nishi, a Wyndham Hotel – Canberra: Known for its eclectic art and design, this 85-room hotel is a visual standout in Australia’s capital. Vintage furnishings and immersive public spaces make for a memorable, design-driven experience.
- Ovolo South Yarra, a Wyndham Hotel – Melbourne: This 123-room property channels 1970s glamour with a modern twist, featuring bold interiors and retro-chic details, all just minutes from Melbourne’s trendiest bars and boutiques.
- Ovolo The Valley, a Wyndham Hotel – Brisbane: Nestled in Fortitude Valley, this award-winning 103-room hotel blends art and music with bold décor. It’s a creative hub in one of Brisbane’s most vibrant neighborhoods.
- Ovolo Woolloomooloo, a Wyndham Hotel – Sydney: Located on the iconic Finger Wharf, this 100-room waterfront hotel offers sweeping harbor views and modern design in a relaxed, heritage-rich setting just steps from Sydney’s iconic landmarks.
The move strengthens Wyndham’s position in the Asia Pacific’s competitive lifestyle hotel segment. Since 2018, the company has invested nearly USD $350 million in cutting-edge technology and systems aimed at driving value for hotel owners. This includes next-gen property management platforms, advanced marketing tools, and the award-winning Wyndham Rewards program—ranked the industry’s best.
With the Ovolo alliance, Wyndham is not just expanding its footprint—it’s redefining what upscale hospitality can look and feel like in the region.
