Zurich records 24% hike in Indian overnights from Jan-Nov 2015

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The gateway city of Zurich in Switzerland has witnessed a growth of 24% in Indian overnights during the January-November period in 2015 over the same period previous year. Esther Grob, Area Manager – Russia, India, Japan, Korea, Australia, Zurich Tourism, said, ” We recorded approximately 80,000 Indian overnights, which is a huge growth of 24% in Indian overnights from January to November last year as compared to the same period in 2014.” In 2014, the tourism board witnessed a miniscule growth from the Indian market.
India is a fast growing and emerging market for Zurich Tourism. “We extend the marketing budget every year, but we realised the potential of the Indian market some years ago. India is among the top 10 international source markets for Zurich. The strong growth trajectory started 7 years ago,” she added.
Talking about the trade programme, she shared that this year “the timing was right” to participate in the programme. Zurich Tourism invests heavily in trade and consumer activities and also on social media, besides providing information and support to the travel trade.