ITB Asia 2023 kicks off with a record – breaking growth of 35% increase in international exhibitors

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Key players in the global travel industry come together to celebrate Asia’s leading travel trade show. With over 1,838 international exhibitors, 35% increase in new exhibitors, 38% increase in MICE, and 200% growth in travel technology. Over 1,300 global top-tier buyers, and over a hundred conference speakers participating, ITB Asia 2023 is off to a strong start.

ITB Asia, Asia’s leading travel trade show, opened its doors at the iconic Marina Bay Sands in Singapore. Co-located with MICE Show Asia and Travel Tech Asia, the event promises three full days of networking opportunities with international exhibitors, complemented by insightful conference sessions. Guest of Honour Alvin Tan, Minister of State, Ministry of Trade and Industry, Singapore, opened the show together with Melissa Ow, Chief Executive, Singapore Tourism Board, and David Ruetz, Senior Vice President, Messe Berlin, did the honor of inaugurating the show.

“I am delighted about the noticeable rise in the number of international exhibitors. The ITB global brand family is making a strong case in 2023 as the travel industry resurges. Coming back to the live format in 2022, ITB Asia has established itself as a trendsetter for the entire branch. As the world keeps changing at an unprecedented pace, we expect it to become the cradle for the industry’s cutting-edge trends, the cultivating space of free idea exchange and sustainable cooperations”, says Mr Ruetz.

Focus on Destinations

This year’s ITB Asia exhibition boasts an impressive selection of over 80 National Tourism Organisations (NTOs) and Regional Tourism Organisations (RTOs). Headlined by the exhibition sponsors, including Busan Tourism Organization, Japan National Tourism Organization, Korea Tourism Startup Center, Penang Global Tourism, Sentosa Development Corporation, Tourism Promotions Board Philippines, and Visit Finland, the show will foster hundreds of cooperations between destinations, buyers, and service providers.

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ITB Asia Conference – thousands of insightful minutes

Adopting the theme “Accelerating Growth: Paving the Way for New Opportunities in Travel & Tourism”, the ITB Asia Conference will become a hotspot for new ideas and networking. Over 160 speakers will deliver 4,000 minutes of speeches in over 100 sessions spanning 3 days. The attendees will discuss topics critical to the future of MICE, corporate travel, leisure travel, and travel technology.

Hermione Joye, Sector Lead, Travel and Vertical Search APAC, Google, and James Liang, Co-founder and Executive Chairman of the Board, Trip.com Group will deliver the opening keynotes of the conference. The Knowledge Theatre conference track runs in parallel with MICE Show Asia and Travel Tech Asia.

The Startup Arena within the Travel Tech Asia Hall will offer an exciting opportunity for startup exhibitors to showcase their innovations to the expert audience.

Looking beyond 2023

The booth registration for ITB Asia 2024 is open now, with Super Early Bird rates available until 31 October 2023. Registration is available online as well as at the Sales Booth during the show.