Luxury lifestyle ocean travel brand Explora Journeys, part of the MSC Group, has announced an exclusive partnership with world tennis sensation Jannik Sinner, who joins as its new global brand ambassador.
The collaboration was unveiled in New York at a private event hosted at The CORE: Club, where Sinner engaged in an intimate Q&A session. Speaking candidly, he reflected on his personal approach to wellness, the importance of balance in high-performance sport, and how those values align with the restorative philosophy at the heart of Explora Journeys. The announcement also comes just as Sinner prepares to step onto one of the sport’s biggest stages — the US Open.
Shared Values, Common Ground
The partnership draws on the strong synergies between Sinner’s athletic journey and Explora Journeys’ approach to luxury travel. Sinner’s rapid rise through professional tennis has been shaped by discipline, composure, and precision — qualities that mirror the brand’s ethos of detail-driven excellence.
Just as each point on court requires focus and preparation, Explora Journeys applies the same attention to detail in its guest experience: from the design of suites that serve as personal sanctuaries, to culinary offerings crafted to celebrate local cultures, to journeys curated to spark discovery and emotional connection.
The Ocean State of Mind
At the core of the collaboration lies Explora Journeys’ “Ocean State of Mind”, a guiding philosophy inspired by the sea’s ability to foster calm, clarity, and renewal. For Sinner, these principles echo the mindset required for peak performance — maintaining balance in high-pressure moments, building resilience through recovery, and staying grounded in the pursuit of improvement.
His role as ambassador will go beyond appearances in brand campaigns. Together with his team, Sinner will co-create onboard activations and wellness rituals, designed to enhance Explora Journeys’ mission of blending modern European elegance with transformative travel experiences.
Elevating the Guest Experience
“Explora Journeys is about creating moments that inspire and restore,” said an MSC Group spokesperson. “Jannik embodies this philosophy through his discipline, authenticity, and passion — values that are equally central to our vision of luxury travel.”
For Explora Journeys, the partnership represents a fusion of sport and lifestyle, with Sinner bringing his personal ethos to sea — reinforcing the brand’s promise of immersive discovery, refined wellbeing, and the timeless allure of the ocean.
