Uttar Pradesh Eco-Tourism Investment is a new opportunity for private partners to operate and maintain 11 world-class destinations, fostering sustainable growth and local livelihoods.
Uttar Pradesh Eco-Tourism Investment is now a reality, as the Uttar Pradesh Eco Tourism Development Board (UPETDB) has announced a significant initiative to privatize the operations and maintenance of 11 world-class eco-tourism destinations. This strategic move aims to invite private sector partners to develop and manage these sites, positioning Uttar Pradesh as a leader in India’s rapidly growing sustainable tourism market.
Spanning across 11 diverse districts—Ayodhya, Chitrakoot, Ballia, Barabanki, Lalitpur, Banda, Jalaun, Kushinagar, Sitapur, Maharajganj, and Milkipur in Ayodhya district—these destinations offer a unique blend of natural beauty, cultural heritage, and modern, eco-friendly infrastructure. This extensive portfolio of assets creates a compelling Uttar Pradesh Eco-Tourism Investment opportunity for domestic and international investors.
The projects are diverse, offering a range of experiences designed to attract different visitor segments. Highlights include a floating restaurant on the Saryu River in Ayodhya, the majestic Pachanada confluence of five rivers in Jalaun, and the tranquil Baghar Lake in Barabanki. Other notable sites are the serene Sohrauna Tal in Kushinagar, the historic Kalinjar Fort’s eco-gateway in Banda, and the picturesque Kakrawal Waterfalls in Lalitpur. Each location is equipped with modern amenities such as amphitheatres, watchtowers, wellness zones, cottages, and cultural performance spaces, making them turn-key operations ready for immediate management.
With Uttar Pradesh already attracting a staggering 650 million visitors in 2024, these eco-tourism assets provide a first-mover advantage in underexplored circuits with high growth potential. The business model is designed for long-term profitability, offering multiple revenue streams from ticketing, boating, cultural festivals, and hospitality services. The attractive 15-year concession period, extendable to 30 years, provides a robust framework for investors to realize significant returns.
Tourism and Culture Minister Jaiveer Singh emphasized the broader vision behind the initiative, stating, “Uttar Pradesh is not only developing eco-tourism sites; it is creating destinations of pride and prosperity. I invite investors and operators to partner with us in shaping these sites into India’s most admired eco-tourism landmarks.”
This initiative also prioritizes inclusive growth by engaging local communities. The operational model ensures that self-help groups, artisans, and youth are integrated into the projects, strengthening local livelihoods. The transparent e-tendering process, conducted via etender.up.nic.in, ensures that sites are allocated to the highest premium bidders, reinforcing a credible and open investment environment.
This comprehensive Uttar Pradesh Eco-Tourism Investment initiative is more than just a business opportunity; it is a clear statement of the state’s commitment to sustainable development and responsible tourism.
