As India’s luxury dining scene undergoes a remarkable transformation, every element of the culinary journey is being reimagined — from gastronomy and ambience to the artistry placed on the table. At the heart of this shift is a growing appreciation for craftsmanship, sensory immersion, and designs that elevate every sip and every setting.
Lucaris, the signature luxury crystalware brand of Ocean Glass Company Ltd. — Asia’s pioneering glassware group — is playing a key role in shaping this evolution. With its philosophy of “Modern Asian Crafted Crystal,” Lucaris marries contemporary elegance with impeccable functionality and a design language rooted in Asian heritage. Today, the brand is gaining strong traction across India’s premium hospitality landscape, partnering with renowned hotel groups and fine dining establishments that seek to deliver unforgettable experiences.
In this exclusive interview, Ms Nutchavinee Nikhomchaiprasert, Executive Director – Marketing at Ocean Glass Company Ltd., shares insights to Travel Span, Luxury and Lifestyle Travel Brand on India’s emerging luxury consumption patterns, the rising influence of curated dining, and how Lucaris is innovating for a new generation of sophisticated diners — those who demand beauty, performance, sustainability, and accessibility in equal measure.
From your perspective, what are the most significant trends currently reshaping luxury dining in India, and how is Lucaris positioned to leverage these emerging opportunities?
India’s luxury dining landscape is evolving rapidly, driven by experiential and destination dining concepts, the growth of luxury hospitality, and a more sophisticated drinks culture centred around craft cocktails and premium wines. Consumers today are investing more in elevated dining experiences, where every detail—from food presentation to glassware—adds to the narrative of indulgence.
At Lucaris, we position ourselves as a premium lifestyle brand that complements this new era of luxury—elegant, durable, modern, and accessible. Our collections are designed to fit seamlessly into the growing culture of fine dining and luxury living, blending craftsmanship, design innovation, and sustainability to meet the sensibilities of the modern Indian consumer.
Lucaris defines itself as “Modern Asian Crafted Crystal.” How does this philosophy resonate with the Indian market, and what sets Lucaris apart in India’s rapidly growing luxury glassware segment?
India shares a deep connection with Asia’s craftsmanship traditions and cultural sophistication, making our “Modern Asian Crafted Crystal” philosophy naturally resonate with Indian consumers. As an Asian brand, we understand the nuances of design, function, and hospitality that appeal to this market better than our European counterparts.
What sets Lucaris apart is the fusion of Asian artistry with world-class technology. Each piece is designed with precision and clarity, offering both exceptional quality and timeless design that aligns beautifully with India’s evolving luxury aesthetic.
India’s fine dining and HoReCa sectors are evolving rapidly, particularly in metros and emerging tier-two cities. How is Lucaris contributing to and shaping these elevated dining experiences?
Lucaris enhances every aspect of the dining and drinking experience by offering glassware that brings out the full character of every beverage. Our designs are crafted to complement the ambience of fine dining and hospitality venues, helping them create memorable, elevated experiences for guests. Whether it’s a premium wine or a signature cocktail, Lucaris glassware ensures that presentation, aroma, and taste come together seamlessly.
Lucaris collaborates with leading global hospitality brands such as Marriott, Taj, and Kempinski. Within India, what are your premium hospitality clients seeking today, and how is Lucaris innovating to meet these expectations?
Today’s premium hospitality brands are looking for differentiation, unique experiences that set them apart in a competitive market. They want glassware that enhances both design and functionality, adding value to the guest experience. At Lucaris, we collaborate closely with our hotel partners to develop collections that align with their brand aesthetics, delivering glassware that enhances the pleasure of dining and drinking while reinforcing luxury through design and craftsmanship without compromising on durability.
The Indian market values both aesthetic appeal and practicality in tableware. Could you highlight a few flagship products that embody this balance and explain how they’ve been tailored for Indian preferences?
Our award-winning Desire Collection perfectly embodies the balance of design and functionality. Its form enhances aroma and flavor while maintaining a striking visual appeal. Its versatility across wine types makes it ideal for India’s diverse hospitality spaces, where elegance and performance are equally valued. It’s a perfect example of how Lucaris blends elegance, usability, and craftsmanship in every piece. (Add Desire Collections’ image after this response)
With Indian consumers becoming increasingly discerning about lifestyle and design, what aspects of Lucaris’ craftsmanship, design philosophy, or technology resonate most strongly with them?
Modern Indian consumers value experiences that engage the senses, and Lucaris delivers exactly that. Our craftsmanship focuses on the tactile and visual aspects of every piece, i.e., how it feels in the hand, how it captures light, and how it enhances the drink’s presentation. The harmony between form and function is what makes Lucaris resonate so deeply with India’s new generation of design-conscious consumers.
As India emerges as a key growth market, how is Lucaris customising its collections or storytelling to engage “premium urban explorers” across cities like Mumbai, Delhi, Bengaluru, and beyond?
Our collections are designed with exploration and individuality in mind. For instance, the Element Collection encourages enthusiasts to explore their own taste and style through thoughtfully designed glassware that adapts to various drinking experiences. Our storytelling emphasises discovery and modern luxury—values that resonate strongly with India’s premium urban explorers who seek both authenticity and innovation. (Add Element Collections’ image after this response)
The concept of luxury in India is evolving—do you see it today as being defined more by exclusivity, by experience, or by accessibility?
In India, luxury is defined by a balance of all three: exclusivity, experience, and accessibility. Consumers are no longer satisfied with luxury that is out of reach; they want it to be tangible, personal, and emotionally rewarding. Lucaris embodies this philosophy by offering world-class crystalware that delivers a sense of indulgence and refinement while remaining accessible to those who appreciate fine living.
Sustainability and ethical sourcing are becoming priorities for Indian hospitality operators. How is Lucaris integrating these principles into its manufacturing processes and product portfolio?
Sustainability is deeply integrated into Lucaris’ philosophy. Glassware, by nature, is a sustainable material; it can be reused and recycled endlessly. Beyond that, we have adopted the 3R principle: Reduce, Reuse, and Recycle, along with eco-conscious production practices such as the Green Factory Concept. This includes using renewable energy and optimising waste management to minimise environmental impact while ensuring every piece we create is both beautiful and responsible.
Looking five years ahead, what potential disruptions or opportunities do you foresee in India’s fine dining and luxury lifestyle sectors, and how is Lucaris preparing to stay ahead of the curve?
We foresee a strong shift toward experiential luxury over material luxury, where the focus will be on the emotional connection guests have with dining experiences. Lucaris is preparing for this evolution by continuing to design products that elevate the sensory aspects of dining through look, feel, and function. We aim to be at the forefront of this movement by creating glassware that enhances every experience, both functionally and emotionally.
If you had to describe Lucaris to the Indian audience in just three words, what would they be—and why?
Elegant. Modern. Accessible.
These three words capture the essence of Lucaris. Our mission is to make the luxury of fine dining accessible to everyone while maintaining the elegance and craftsmanship that define premium crystalware. We want every customer—whether at a five-star hotel or a private gathering—to experience the same sense of sophistication and joy through our glassware.
