Hilton, one of the world’s leading hospitality companies, marked another record year of growth in 2025, adding nearly 800 hotels and 100,000 rooms to its global portfolio. The expansion represents a full-year net unit growth of 6.7 percent and underscores Hilton’s continued dominance in both the luxury and lifestyle segments.
In a press statement, Hilton highlighted that the company achieved a major milestone as its luxury and lifestyle portfolio crossed 1,000 hotels globally, fueled by strong owner demand, a surge in hotel conversions, and increasing interest in high-end and lifestyle properties.
Record Pipeline Growth
Hilton signed more than 1,000 new hotels in 2025, equating to nearly 140,000 rooms. The company now has more than 3,700 hotels under development worldwide, totaling over 520,000 rooms—a testament to Hilton’s unmatched growth trajectory. Nearly 100,000 rooms also broke ground during the year, representing the company’s highest-ever annual construction start count on an organic basis. Hilton estimates that approximately one in every five hotel rooms currently under construction globally will join its system.
Chris Nassetta, President and CEO of Hilton, said:
“Hilton’s record growth in 2025 reflects the power of our brands, the dedication of our team, and the trust of our owners and guests. We continue to strengthen our network effect and strategically expand into destinations around the world. With a robust development pipeline and industry-leading commercial engines, we expect net unit growth of 6-7 percent in 2026, positioning Hilton to lead the industry for years to come.”
Brand Innovation and Expansion
The company also announced the launch of two new brands, Apartment Collection by Hilton and Outset Collection by Hilton, with additional brand announcements expected in 2026. Outset Collection, introduced in October, is a conversion-focused brand for independent hotels, with over 60 properties already under development and the potential to scale to more than 500 hotels across the U.S. and Canada. Conversions accounted for nearly 40 percent of Hilton’s openings in 2025, highlighting the company’s strength in attracting independent and other branded hotel owners to its portfolio.
The luxury and lifestyle segment also saw notable growth. Key developments included the reopening of Waldorf Astoria New York, new Waldorf Astoria properties in Finland, Japan, and Costa Rica, and landmark signings such as NoMad Hotels in Detroit and Singapore. Lifestyle brands also expanded into new markets, with Canopy by Hilton launching in South Africa and Curio Collection entering Thailand. Hilton’s luxury and lifestyle portfolio now encompasses more than 1,000 hotels worldwide, with over 200 additions in 2025 alone.
Global Reach and Market Leadership
Hilton surpassed 9,000 operating hotels globally in 2025, moving steadily toward 10,000 properties, with brand debuts in emerging markets such as Rwanda and Pakistan. The company now operates in 143 countries and territories.
Christian Charnaux, Executive Vice President and Chief Development Officer, Hilton, said:
“Hilton is committed to being the preferred partner for owners worldwide. Our brands deliver industry-leading returns, with market share premiums driving top-line revenue and our system scale maximizing margins. This has resulted in our record 520,000 rooms under development and a 20 percent share of all rooms currently under construction globally, compared to our current market share of 5 percent. The opportunity to further grow our portfolio has never been stronger.”
With its strong pipeline, focus on luxury and lifestyle expansion, and continued innovation in brand offerings, Hilton is strategically positioned to lead the global hospitality industry well into the next decade.
