The Korea Tourism Organization (KTO) has appointed Cho Yoonmi as the new Director of its New Delhi office, effective 30 June 2026, reinforcing its commitment to one of its fastest-growing international tourism markets.
Bringing more than 25 years of experience with the Korea Tourism Organization, Cho assumes leadership of KTO’s India operations at a time when demand for South Korea among Indian travellers continues to gain momentum. Her appointment reflects KTO’s strategy to deepen engagement with the Indian travel trade and expand awareness of South Korea as a year-round destination.
Strengthening Korea’s presence in India
In her new role, Cho will spearhead KTO India’s initiatives to further strengthen South Korea’s position in the Indian outbound travel market. Her priorities include expanding the organisation’s outreach across key Indian cities, reinforcing partnerships with travel industry stakeholders and introducing campaigns that showcase Korea’s diverse tourism experiences.
Beyond traditional destination marketing, KTO plans to focus on immersive and experience-driven travel, responding to evolving preferences among Indian travellers who are increasingly seeking authentic cultural, culinary, wellness and lifestyle experiences.
Commenting on her appointment, Cho said:
“With 25 years at KTO, I’ve seen India become one of the most important and fastest-growing markets for Korea tourism. The bond between India and Korea has only grown stronger over the years, and I’ll be working closely with industry partners to take Korea closer to becoming the ultimate destination for Indian travellers.”
Her extensive experience within the organisation is expected to support KTO’s long-term strategy of building stronger relationships with tour operators, airlines, travel advisors, media partners and digital content creators across India.
India emerges as a strategic outbound market
India has become an increasingly important source market for South Korea, driven by growing disposable incomes, improved air connectivity, rising interest in Korean popular culture and expanding demand for international experiential travel.
The popularity of Korean entertainment, cuisine, beauty, fashion and heritage has significantly enhanced destination awareness among Indian consumers, encouraging more travellers to explore South Korea beyond its major metropolitan centres.
Under Cho’s leadership, KTO India is expected to broaden promotional activities aimed at highlighting South Korea’s diverse tourism offerings, from historic palaces and UNESCO World Heritage sites to nature-based experiences, festivals, wellness tourism and luxury travel.
KTO’s role in promoting South Korea
The Korea Tourism Organization serves as the official National Tourism Organization of South Korea and operates under the country’s Ministry of Culture, Sports and Tourism. The organisation promotes South Korea globally through a network of 30 overseas offices, including its regional office in New Delhi.
Established in May 2008, the New Delhi office is responsible for promoting South Korea across India and neighbouring markets. It works closely with travel trade partners, airlines, tourism stakeholders and media organisations to increase destination awareness and encourage outbound travel to South Korea.
As competition intensifies among Asian destinations for Indian outbound travellers, KTO’s renewed leadership in India is expected to further strengthen tourism cooperation between the two countries while positioning South Korea as an increasingly compelling destination for leisure, cultural and experiential travel.
