Centara Hotels & Resorts launches charity campaign amidst 40th anniversary celebrations


In alignment with its 40th anniversary and commitment to responsible tourism, Centara Hotels & Resorts pledges THB 40 for each direct booking, benefiting The Chaipattana Foundation’s sustainable initiatives.

Centara Hotels & Resorts announced the launch of an inspiring charity campaign as part of the brand’s ongoing 40th anniversary celebrations. From 1st October to 31st December 2023, Centara will proudly pledge a generous THB 40 for every direct booking made through its website, with stays falling within this same period. The proceeds from this initiative will directly support the efforts of The Chaipattana Foundation, a non-profit organization that aligns with Centara’s enduring commitment to responsible tourism.

Founded in 1988 by His Majesty King Bhumibol Adulyadej, The Chaipattana Foundation is dedicated to championing sustainable rural development, environmental conservation, and improving the lives of communities throughout Thailand. This foundation also serves as a testament to Centara’s deep-rooted Thai heritage, family values, and dedication to making a positive impact on the local communities in which its properties are present.

Guests participating in this campaign will not only have the opportunity to contribute to projects that empower, protect, and uplift, but they will also become integral to a greater journey toward a more sustainable and conscientious future.

As we mark our 40th anniversary, we are not only celebrating our journey but also our Thai heritage, the values that guide us, and our commitment to a greener and brighter tomorrow”, said Thirayuth Chirathivat, CEO of Centara Hotels & Resorts. “The Chaipattana Foundation represents these same ideals and Centara is delighted to pledge our support to the incredible efforts of this organization.”

With the holiday season around the corner, Centara extends a warm invitation to guests and loyalty members to join in commemorating four decades of exceptional hospitality, world-class service, and driving meaningful change in the world.