DreamFolks Services has launched an exclusive membership program ‘The DreamFolks Club’ offering a wide range of membership packages.
Dreamfolks provides services like Lounge Access, Meet and Assist, Airport Transfers, F&B, Spa, and Transit Hotels. The company, boasting a market share of over 90% in India, aims to retain and expand its dominance by staying ahead in technology and introducing additional services.
Indian airport services aggregator DreamFolks is seeing an increase in air passenger traffic and credit card penetration. The company believes this will help further boost its growth. “Currently there is a good growth in air passenger traffic & credit card penetration. This will surely aid our business as well as our lounges are present in various airports. The way the industry is growing, the same way DreamFolks will also have the same growth.” said Liberatha Kallat, CMD of DreamFolks.
In a recent development, DreamFolks has entered the B2C segment with the launch of “The DreamFolks Club.”
The company, boasting a market share of over 90% in India, aims to retain and expand its dominance by staying ahead in technology and introducing additional services. Liberatha said, “We have a market share of more than 90% and our focus will be to retain this and grow more. We want to be always ahead in the industry and want to become a differentiator. We’re upgrading ourselves in terms of technology and adding more services.”
The membership packages are divided into four categories: the Aspire package, the Premium package, the Select package, and the Elite package, and each package will be valid for one year. Customers can buy new packages or top up their existing packages card after one year. The Aspire package provides premium travel with complimentary airport lounge access in India, the Premium package unlocks global airport lounges, discounted lounge purchases, and exclusive deals on various travel and lifestyle services. The Select package offers complimentary services while the Elite package delivers an experience with global airport lounge access, golf courses, and a world of other lifestyle services.
“All four memberships are aimed at different kinds of travelers. While the basic membership starts from Rs 6,999 and the top membership goes all the way up to Rs 1 lakh. Our new membership is not a payment card or in competition with any of the banking cards,” Kallat said.
She added that the company decided to launch a membership program because not every air passenger carries a debit or credit card. Besides normal passengers, the company is also aiming to sell its membership to enterprises.
The company is currently present in over countries with over 1500 touch points. DreamFolks is also planning to increase its international presence. “We’ve introduced meet and assist and airport services in various international markets. We are planning to introduce all services available in India to international markets in the next two years,” Kallat said.
Such a programme is being introduced in India for the first time. Post-COVID, passengers are moving towards more leisure travel and families are using lounges. As awareness is increasing, so is the penetration of lounge services in Tier II & Tier III cities, Kallat said. “Earlier also lounges were available in these pockets but awareness was low. Now, with more privatization, lounge spaces are growing,” Liberatha said.
