Goa Tourism is set to make a significant impact at the Arabian Travel Market (ATM) 2025 in Dubai, aiming to redefine perceptions of the coastal state. Moving beyond its iconic beaches, Goa is showcasing its rich tapestry of cultural heritage, eco-tourism, wellness retreats, and MICE (Meetings, Incentives, Conferences, and Exhibitions) offerings.
A New Narrative: Goa Beyond Beaches
Traditionally celebrated for its sun-kissed shores and vibrant nightlife, Goa is now positioning itself as a year-round destination with diverse attractions. The state’s participation at ATM 2025 underscores its commitment to sustainable and regenerative tourism, focusing on preserving natural and cultural resources while enhancing the well-being of local communities.
Key Highlights at the Goa Pavilion
- Cultural Immersion: Visitors can explore Goa’s rich heritage through the Ekadasha Teertha circuit, encompassing 11 historic temples, and learn about the upcoming St. Francis Xavier Exposition at the Basilica of Bom Jesus.
- Eco-Tourism Initiatives: The pavilion will highlight Goa’s hinterland exploration opportunities, emphasizing sustainable practices that protect its diverse ecosystems.
- MICE Tourism: Goa is positioning itself as a premier destination for corporate events, conferences, and exhibitions, offering state-of-the-art facilities and infrastructure.
- Destination Weddings: With the introduction of the “Wedding in Goa” policy, the state aims to attract couples seeking unique and picturesque venues for their special day.
Strategic Collaborations and Global Engagement
At ATM 2025, Goa Tourism is engaging with international stakeholders, including airlines, travel agencies, and hospitality groups, to forge partnerships that enhance connectivity and promote the state’s diverse offerings. The Goa Pavilion serves as a platform to strengthen ties with the global Goan diaspora and position the state as a leading sustainable tourism destination.
A Vision for the Future
Director of Tourism and Managing Director of GTDC, Suneel Anchipaka, IAS, emphasized, “Our participation at ATM 2025 reflects Goa’s evolution as a multifaceted destination. We are committed to offering authentic experiences that resonate with travelers seeking cultural richness, natural beauty, and sustainable practices.”
As Goa continues to diversify its tourism offerings, its presence at ATM 2025 marks a significant step in attracting quality tourists and fostering sustainable growth in the global tourism landscape.
Sidebar: Goa’s Tourism Growth in Numbers
Goa’s tourism sector has demonstrated remarkable resilience and growth in recent years:
Total Visitors in 2024: Over 10 million (1 crore) tourists, marking a 22% increase from 2023 .
- Domestic Tourists: 99.41 lakh (approximately 9.94 million) in 2024, up from 81.75 lakh in 2023.
- International Tourists: 4.67 lakh (approximately 467,000) in 2024, compared to 4.52 lakh in 2023 .
- December 2024 Peak: A record 200 flights arriving daily, reflecting the state’s growing appeal .
These figures underscore Goa’s status as a resilient and evolving destination, attracting a diverse range of travelers year-round.
