Sabre Corporation has announced a long-term partnership with Hainan Airlines, one of China’s largest carriers, to optimize its international fare strategy. Through the agreement, Hainan Airlines will implement Sabre’s Fares Manager and Contract Manager to streamline fare management, enhance pricing strategies, and bolster its competitiveness in the global aviation market.
Hainan Airlines, a recipient of the prestigious SKYTRAX 5-Star Airline rating for 13 consecutive years, is expanding its international presence. Sabre’s cutting-edge technology will support the airline’s growth by providing advanced dynamic pricing tools to optimize fare structures and revenue opportunities across its global network.
“As we resume and launch new routes, having an efficient and flexible fare structure is key to our growth strategy,” said Zhu Li, General Manager of the International Department at Hainan Airlines. “We are excited to expand our partnership with Sabre, whose innovative solutions will help us manage and optimize fares effectively, ensuring we continue to offer competitive value to our passengers worldwide.”
Founded in 1993, Hainan Airlines has been increasing its international footprint with new aircraft and expanded routes. The implementation of Sabre’s Fares Manager will provide the airline with an integrated, automated pricing system, enabling efficient fare management for both new and existing routes.
Rakesh Narayanan, Vice President and Regional General Manager for Asia Pacific at Sabre, expressed enthusiasm about the partnership. “This strengthened collaboration with Hainan Airlines will allow the carrier to navigate global fare complexities with greater agility and precision. We’re committed to driving innovation and success for our airline partners through industry-leading technology solutions,” he said.
Through this partnership, Hainan Airlines aims to optimize its pricing strategy and maintain its competitive edge in the increasingly complex global aviation landscape.