Hyatt has announced the launch of the “Be More Here” brand platform in India and Southwest Asia, following its global debut earlier this year. This initiative invites guests, members, and customers to embrace the transformative power of travel and presence. Coupled with recent updates to the World of Hyatt loyalty program, which offer greater earning potential and reward choices, “Be More Here” encourages meaningful, care-driven experiences.
Kadmbini Mittal, Regional VP – Commercial, India and SWA, Hyatt India Consultancy Pvt Ltd., expressed enthusiasm about the new platform: “’Be More Here’ is designed to inspire guests to live in the moment and fully engage with the diverse, exceptional experiences offered. From culinary adventures to cultural immersions, the commitment to enhancing each guest’s wellbeing through transformative journeys remains unwavering.”
The “Be More Here” platform encourages guests to explore various facets of their travel experiences, such as “Be More Foodie,” “Be More Immersed,” “Be More Celebrated,” “Be More Wanderlust,” or “Be More Family.” This marks a new era for Hyatt, showcasing its dedication to providing unique and memorable experiences across its growing portfolio in India, Southwest Asia, and beyond.
