Inaugural Malaysia Truly Asia Tourism Golf Challenge 2023 promotes golf tourism

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Tourism Malaysia and KOPPEMA host a prestigious golf tournament to attract golf enthusiasts and strengthen the country’s travel industry collaborations.

Tourism Malaysia, in collaboration with Koperasi Kakitangan Kementerian Pelancongan dan Kebudayaan Malaysia Berhad (KOPPEMA), hosted the inaugural Malaysia Truly Asia Tourism Golf Challenge 2023 held in Saujana Golf & Country Club.

The tournament attracted 200 players comprising corporate sectors and government agencies, including local and international golfers from China, Singapore, Thailand, and Japan, competing for a purse of RM500,000.

With more than 40 esteemed organizations joining as strategic partners and sponsors, the primary objectives of the tournament are to strengthen collaborations within Malaysia’s travel industry and attract local and international golf enthusiasts to promote Malaysia as the ultimate holiday destination.

Organized in conjunction with the 50th anniversary of Tourism Malaysia, this exciting tournament featured three distinct sessions, each designed to offer a comprehensive view of what makes Malaysia special, which included System 36 Handicap of the Day format and a shotgun start.

The prize-giving ceremony was graced by Dato’ Dr Ammar Abd Ghapar , Director General Tourism Malaysia.

Dato’ Dr Ammar said: “The tournament is a golden opportunity for us to promote our country as a premier golfing destination as we believe the propulsive thrust that tourism generates from the organisation of major sporting events.”

“Golfers will never have to travel far to find a memorable new golf experience with over 200 golf courses across the nation. Our diverse culture, rich history, scenic golf courses, astounding choice of food, beautiful natural attractions, and home to a melting pot of Asian races will surely make for a lasting memory to bring home.”

“We are excited to collaborate with KOPPEMA to showcase Malaysia’s beautiful courses and attractions in promoting Malaysia as a premier destination for golfers. With enhanced travel packages and connectivity, we are confident this will captivate international travellers to choose Malaysia as a preferred destination for golfing.”