Global tourism is facing extensive tasks and challenges. Whether it’s a shortage of skilled workers, climate justice or the impact of artificial intelligence – at the ITB Berlin Convention 2024, 400 top speakers from international companies such as Booking, Google, Microsoft and Airbnb will discuss new strategies for a travel industry in transition in more than 200 sessions.
Countdown to the world’s leading industry think tank: In the first week of March, the Berlin exhibition grounds will once again become the most important meeting place for the travel industry. From March 5 to 7, the ITB Berlin Convention 2024 will bring together numerous international experts under the motto Pioneer the Transition in Travel & Tourism. Together on four live stages as part of 17 themed tracks during ITB Berlin, providing an exciting exchange of ideas. The challenges of advancing digitalization and the increasing application possibilities of artificial intelligence are just two of the many topics that can be expected to generate intensive debates at the convention. Convention participation is included in the trade visitor, exhibitor and press ticket for ITB Berlin.
