Karnataka unveils new policy to boost tourism, create 1 million jobs, plans Rs 410-crore sops


Marking ‘World Tourism Day’, Karnataka unveiled a new tourism policy to create 1 million jobs and attract Rs 5,000 crore investments in the sector by 2025

Marking ‘World Tourism Day’, Karnataka unveiled a new tourism policy to create 10-lakh jobs and attract Rs 5,000 crore investments in the sector by 2025.

“Our aim is to increase the contribution of tourism to 20 per cent from 15 percent of the gross state domestic product (GSDP) and attract more domestic and overseas tourists across the state, which has more to offer than rich flora and fauna,” said Chief Minister B.S. Yediyurappa on Sunday (27th September 2020).

Unfolding a new chapter in the tourism sector battered by the coronavirus pandemic since March, the five-year policy envisages a 360-degree marketing strategy to promote Karnataka in domestic and overseas markets by leveraging its brand (One State, Many Worlds) for more footfalls and position itself as the most preferred destination in the sub-continent.

“The policy aims comprehensive development of the sector across the state with focus on attraction, accommodation, accessibility, amenities and activities,” said state tourism minister C.T. Ravi.

Besides promoting heritage tourism, the policy pitches for agri and rural tourism with a view to showcasing farming activities and the rural life across the southern state, including its local traditions, arts, culture, people and their cuisine.

“Heritage tourism will be promoted with focus on exploration and experience. Measures will be taken to popularise the culture of Lambani and Adivasi communities at national and international levels as a special attraction to tourists from the world over,” asserted Ravi.

Karnataka is home to a rich world heritage, wildlife, waterfalls and more. The policy promotes new destinations, more investments and greater job opportunities in the tourism sector.

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Devender Grover
Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He ventured into business, forming his own Media House, Profiles Media Network Private Limited, a twenty-year-old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of Travel and Tourism, Fashion and Lifestyle, Aviation, and Hospitality Industry. Connect with Devender Grover @ travelspan@gmail.com