The PATA Annual Summit 2024 gathered industry leaders to discuss reimagining tourism for a more sustainable and responsible future.
BANGKOK – The Pacific Asia Travel Association (PATA) welcomed over 450 delegates from nearly 200 organisations across 29 destinations to the PATA Annual Summit 2024 (PAS 2024) at the Grand Lisboa Palace Resort Macau, China.
PATA CEO Noor Ahmad Hamid said for PATA Annual Summit 2024, “On behalf of PATA, I would like to extend my heartfelt gratitude to our host, the Macao Government Tourism Office, our co-host SJM, all our partners and sponsors, and the dedicated delegates who have contributed to making the PATA Annual Summit 2024 a resounding success. Your unwavering support and collaboration have made this event truly meaningful for PATA and the broader travel and tourism community. Thank you for your commitment to advancing our shared goals.”
The three-day summit, graciously hosted by the Macao Government Tourism Office (MGTO) and co-hosted by SJM Resorts, S.A., spanned from May 15-17. Under the theme “Reimagining Tourism”, the extensive programme comprised one and half days of PATA internal meetings, a conference spanning across one and half days, the PATA Youth Symposium, and a destination experience programme including cultural workshops and destination tours. Additionally, the event showcased the Association’s latest initiatives and introduced new elements to the summit.
Macao Government Tourism Office Director, Maria Helena de Senna Fernandes said, “The PATA Annual Summit was a great success, gathering delegates from across the Asia Pacific and beyond to Reimagining Tourism and continue to work together to build a vibrant yet responsible development of the tourism industry in the region. Macao was very pleased to welcome another PATA flagship event after several years, and to have the opportunity to showcase participants an update and firsthand experience on how we are reimagining tourism in our city, towards more diversification, as we develop into a world center of tourism and leisure.”
Ms. Daisy Ho, Managing Director of SJM Resorts S.A. said, “PATA is an old friend of Macau, and bringing this Summit back is like bringing family home. She remarked, “Reflecting on the past few years, – from the bustling travel peaks of 2019 to the devastating lows of the pandemic – the one key takeaway is the interconnectedness of our world. We have seen firsthand that we are not just one industry; we are one global community, sharing one planet. We often speak of the 3Ps: People, Planet, and Prosperity, as fundamental pillars of sustainability. However, here in Macau, we are guided by 3 additional Ps that are just as vital: Public-Private-Partnership. These have remained at the forefront of SJM’s agenda from the outset, and hosting this PATA Summit is one fine example of this joint effort.”
