The Outbound Tour Operators Association of India (OTOAI) unequivocally condemns the horrific and cowardly terrorist attack on innocent tourists in Pahalgam, Jammu & Kashmir.
This tragic incident—marking one of the first direct assaults on tourists in the region in recent years—is both deeply shocking and profoundly saddening. Tourism is more than a journey; it is a powerful force that bridges cultures, fosters understanding, and strengthens human connections. An attack on travelers is an attack on the very ideals of unity, peace, and global friendship.
Our heartfelt condolences go out to the victims and their families during this time of immense grief. We urge the authorities to act swiftly and decisively to bring those responsible to justice and to reinforce measures that ensure the safety of all tourists in the region.
OTOAI stands in full solidarity with the people of Jammu & Kashmir and with our tourism fraternity. We remain steadfast in our commitment to promoting safe, resilient, and responsible tourism, and we call on all stakeholders to come together in support and strength during this difficult time.
