Indian outbound tourism to Taiwan saw a significant uptick in 2024, with a 10% growth in Indian arrivals. Between January and October 2024, Taiwan welcomed 31,766 Indian visitors, reflecting a 20% increase over the same period the previous year. This growth is attributed to the Taiwan Tourism Administration’s (TTA) ongoing efforts to strengthen its relationship with India’s expanding outbound tourism market.
Paul Shih, Director of TTA’s Singapore office, expressed confidence in sustaining this momentum in 2025. He expects a further 20% growth in Indian arrivals, contributing to the overall target of 7.5 million international visitors to Taiwan in the upcoming year. “We are extremely optimistic about the potential of India’s outbound market for Taiwan,” Shih remarked.
Shih was in India recently to bolster Taiwan’s partnership with the Indian travel community, engaging in a series of meetings with key stakeholders. His visit included participation in a panel discussion titled “India on the Move: Cracking the Code of Outbound Growth,” underscoring Taiwan’s commitment to enhancing its presence in India.
Taiwan’s post-pandemic revival has been marked by strategic market-specific campaigns. Since January 2024, the country has ramped up its promotional efforts through roadshows, familiarization trips (FAMs), digital activations, and participation in travel trade shows. Shih emphasized that these initiatives have played a crucial role in Taiwan’s strong rebound in the Indian market. “The increase in Indian outbound tourism, particularly Taiwan’s 20% growth in 2024, is a direct result of our persistent efforts, which include targeted trade partnerships and digital outreach,” he explained.
Between January and October 2024, Taiwan recorded 6.2 million international visitors, a remarkable 24.55% increase compared to 2023. To further attract Indian tourists, Taiwan has strategically invested in both trade and consumer activities, making it easier for Indian travel partners to promote and sell Taiwan as a destination. Shih noted that TTA’s focus on the incentives market has yielded strong results, with more than 1,100 individuals from a top Indian paint company traveling to Taiwan this month alone.
Looking ahead to 2025, Shih outlined TTA’s plans to focus on expanding the incentives and luxury travel segments from India. The agency intends to continue working closely with the travel trade and promoting Taiwan as a preferred destination. He added, “We will maintain our position as the safest destination for Indian travelers, offering Indian cuisine, including Jain options, excellent flight connectivity, and world-class infrastructure for large events.”
TTA is also focusing on forging stronger partnerships with online travel agencies (OTAs) and airlines to create customized travel packages for Indian travelers. Additionally, Taiwan aims to expand its market reach into East India and beyond major metro cities, targeting tier II cities across the country.
As part of its global tourism promotion efforts, Taiwan recently launched the 3.0 version of its tourism campaign, “Taiwan Waves of Wonder.” This new initiative highlights the year-round appeal of Taiwan, offering travelers the opportunity to experience its unique charm across all four seasons.
